Celebrity Advocacy Has Its Limits (NYT)

Press/Media: Media Coverage or Contribution

Description

Martin Scott and I recently published research suggesting that celebrity advocacy is not good at raising awareness of development issues in the British public. Does the attention Miley Cyrus has just generated (and things like the remarkably successful "ice bucket challenge") not refute our findings?

Unfortunately not.

Celebrity Advocacy Has Its Limits - NYTimes.com

Period26 Aug 2014

Media coverage

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Media coverage

  • TitleCelebrity Advocacy Has Its Limits
    Media name/outletNY Times
    Media typeWeb
    Country/TerritoryUnited States
    Date26/08/14
    PersonsMartin Scott, Daniel Brockington
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