Credit where its due in Rainbird-led initiative

Press/Media: Press / Media


Rainbird, the Norwich-based AI-powered intelligent automation platform, has struck a new research partnership with UEA aimed at supporting and empowering vulnerable individuals by facilitating fairer credit decisions.

Sean Ennis, director of UEA’s Norwich Business School’s Centre for Competition Policy, said: “Although the problem of identifying and supporting vulnerable individuals in finance is relatively well-known, few technology solutions have been developed to specifically tackle it. 

“There’s an increasing demand across the board for financial institutions to provide transparency in all decision making processes and nowhere is this more important than where potential discrimination against vulnerable people is concerned.”

Period19 Mar 2020

Media coverage


Media coverage

  • TitleCredit where its due in Rainbird-led initiative
    Degree of recognitionRegional
    Media name/outletBusiness Weekly
    Country/TerritoryUnited Kingdom
    Producer/AuthorKate Sweeney
    PersonsSean Ennis


  • vulnerable