Film trailers - history, production and audiences

Press/Media: Press / Media

Description

Multiple articles for press and online sources: including Wired, The Wrap, The Verge, The Atlantic, The Dissolve and the BBC.

Period18 Jun 2013 → 10 Dec 2015

Media contributions

6

Media contributions

  • TitleHow Star Wars and the internet changed movie trailers
    Degree of recognitionInternational
    Media name/outletThe Verge
    Media typeWeb
    CountryUnited States
    Date10/12/15
    DescriptionArticle on the changing nature of film trailers, with a focus on Star Wars and superhero franchises - features material from my Coming Soon book, and interview quotations from me.
    Producer/AuthorJosh Dzieza
    PersonsKeith M Johnston
  • TitleLifting the lid on spoilers
    Degree of recognitionInternational
    Media name/outletBBC
    Media typeWeb
    CountryUnited Kingdom
    Date21/08/15
    DescriptionBroader article on spoilers in film & TV - includes quotations from me, as well as reference to Trailer Audience research and publications.
    Producer/AuthorDuncan Leatherdale
    PersonsKeith M Johnston
  • Title15 Hottest Movie Trailers Ranked by Experts: From Tom Hardy in 'Mad Max' to 'Batman v Superman'
    Degree of recognitionInternational
    Media name/outletThe Wrap
    Media typeWeb
    CountryUnited States
    Date2/05/15
    DescriptionMagazine piece that, on the back of the Trailer Audiences project research, asked the project team to rate a series of recently released trailers.
    Producer/AuthorTodd Cunningham
    PersonsKeith M Johnston
  • TitleOur Modern Movie-Trailer Fatigue
    Degree of recognitionInternational
    Media name/outletThe Atlantic
    Media typeWeb
    CountryUnited States
    Date26/12/14
    DescriptionMagazine-style article on modern trailer production, history, and audience reception. Quotations from interview with me, and advice given on trailer history research
    Producer/AuthorKatie Kilkenny
    PersonsKeith M Johnston
  • TitleBecoming Attractions: A Brief History of Film Trailers
    Degree of recognitionInternational
    Media name/outletThe Dissolve
    Media typeWeb
    CountryUnited States
    Date28/10/13
    DescriptionArticle on film trailer history, with links to significant trailers that have 'changed' how trailers are made / received. Includes material from Coming Soon and interview quotations.
    Producer/AuthorDavid Fear
    PersonsKeith M Johnston
  • TitleWhat's the Best Trailer Ever? Film Maestros Weigh In, And You Can Too
    Degree of recognitionInternational
    Media name/outletWired
    Media typeWeb
    CountryUnited States
    Date18/06/13
    DescriptionPart of a broader range of articles on trailers, and trailer history - which borrow heavily from my Coming Soon trailer research - several or my choices for 'best trailer' are listed here, with comments.
    Producer/AuthorJason Kehe
    PersonsKeith M Johnston

Keywords

  • Film trailers
  • film history
  • marketing
  • science fiction
  • Star Wars