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Masterclass on Entrepreneurial Marketing

Press/Media: Media Coverage or Contribution

Description

Dr. Lucill Curtis from Norwich Business School was on campus for a masterclass on Entrepreneurial Marketing.
This session explored essential concepts for effectively reaching and retaining customers, emphasizing the importance of understanding customer needs to enhance sales among existing clients.


A significant focus was placed on the role of AI in improving decision-making and performance, along with the use of augmented reality (AR) and virtual reality (VR) to create immersive customer experiences. Lastly, we discussed the importance of customer relationship management and strategies for fostering loyalty and retention.

Period7 Nov 2024

Media contributions

1

Media contributions

  • TitleMasterclass on Entrepreneurial Marketing
    Degree of recognitionInternational
    Media name/outletInstagram
    Media typeWeb
    Country/TerritoryIndia
    Date7/11/24
    DescriptionDr. Lucill Curtis from Norwich Business School was on campus for a masterclass on Entrepreneurial Marketing.
    This session explored essential concepts for effectively reaching and retaining customers, emphasizing the importance of understanding customer needs to enhance sales among existing clients.

    A significant focus was placed on the role of AI in improving decision-making and performance, along with the use of augmented reality (AR) and virtual reality (VR) to create immersive customer experiences. Lastly, we discussed the importance of customer relationship management and strategies for fostering loyalty and retention.
    PersonsLucill Curtis
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