University boffin's 'pleasant surprise' over Red Bull loss to gin firm

Press/Media: Press / Media


An academic who predicted a city gin firm would be crushed by an energy drinks giant has happily admitted his original prediction was wrong.

Austrian conglomerate Red Bull challenged historic Norwich brand Bullards over the naming of the gin firm in September 2021 - claiming there had been a "conflict of interest" in the wording of the names.

However, a senior hearing officer ruled in September that Bullards had not chosen its name specially to take advantage of the Red Bull brand.

Dr Nick Scharf, an associate professor of intellectual property law at the University of East Anglia, had previously predicted Bullards could face an "uphill battle" in the legal tussle.

Period2 Nov 2022

Media contributions


Media contributions

  • Title
    Degree of recognitionRegional
    Media name/outletNorwich Evening News
    Media typePrint
    Country/TerritoryUnited Kingdom
    PersonsNick Scharf