Title Zuckerberg v Musk: Will Threads 'kill' Twitter? Degree of recognition International Media name/outlet Sky News Daily Podcast Media type Web Duration/Length/Size 19m 47 seconds Country/Territory United Kingdom Date 7/07/23 Description Meta launched its new microblogging app Threads on Thursday, with boss Mark Zuckerberg reporting 10 million sign ups in the first seven hours.
But can the tech company, which also owns Instagram and WhatsApp, capitalise on recent changes at Twitter by owner Elon Musk which have alienated many of its users and advertisers?
Not content with a battle on socials, Meta's multi-billionaire owner also seemingly agreed to a cage fight challenge from his rival – though no date has yet been set for that.
On the Sky News Daily, Sally Lockwood takes a closer look at how Threads measures up against Twitter with tech commentator and journalist Chris Stokel-Walker. Plus, Sally discusses the rivalry between Zuckerberg and Musk with Ben Little, associate professor of cultural politics at the University of East Anglia, who co-authored the book 'New Patriarchs of Digital Capitalism: Celebrity Tech Founders and Networks of Power'.
Producer/Author Annie Joyce Persons Benjamin Little