Projects per year
Organisation profile
Organisation profile
Behaviour change is key to improving population health and health service delivery.
Our group focuses on addressing two key problems at the national and international level:
- Key behavioural risk factors undermine health and wellbeing. For example, four behaviours alone (smoking, physical inactivity, poor diet and excessive alcohol consumption) contribute to around one-third of the total burden of disease in the UK and over one-fifth worldwide. Changing these behaviours would add an average of 14 years to an individual’s life expectancy
- The failure to implement evidence-based interventions in practice and policy: Only half of evidence-based interventions and practices are routinely implemented into healthcare settings and wasted effort in medical research is estimated to be around 85%.
We have unique strengths in methods of developing, evaluating and understanding the implementation of behaviour change interventions, particularly for scalable interventions targeting the ‘big five’ behaviours; smoking, physical activity, diet, excessive alcohol consumption, and medication taking.
For more information contact Wendy Hardeman.
Collaborations and top research areas from the last five years
Profiles
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Wendy Hardeman
- School of Health Sciences - Professor of Behavioural Science
- Norwich Institute for Healthy Aging - Member
- Lifespan Health - Member
- Behavioural and Implementation Science - Member
- Health Promotion - Member
Person: Research Group Member, Research Centre Member, Academic, Teaching & Research
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Zarnie Khadjesari
- School of Health Sciences - Associate Professor in Health Sciences
- Norwich Institute for Healthy Aging - Member
- Lifespan Health - Member
- Behavioural and Implementation Science - Member
- Health Promotion - Member
Person: Research Group Member, Research Centre Member, Academic, Teaching & Research
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Felix Naughton
- School of Health Sciences - Professor of Health Psychology
- Norwich Institute for Healthy Aging - Member
- Lifespan Health - Member
- Behavioural and Implementation Science - Member
- Health Promotion - Member
Person: Research Group Member, Research Centre Member, Academic, Teaching & Research
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NIHR Health Protection research Unit in Gastrointestinal infections
Hunter, P., De La Iglesia, B., Deane, K., Geere, J., Hardeman, W., Lake, I., Tyler, K., Turner, D. & Varley, A.
National Institute for Health and Care Research
1/04/25 → 31/03/30
Project: Research
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Development of maternal alcohol reduction interventions (MARI)
National Institute for Health and Care Research
1/11/24 → 31/10/25
Project: Research
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Behavioral interventions for tobacco cessation in low- and middle-income countries: A systematic review and meta-analysis
Nadkarni, A., Gaikwad, L., Sequeira, M., Javeri, P., Benoy, D., Pacheco, M. G., Velleman, R., Murthy, P. & Naughton, F., Apr 2025, In: Nicotine and Tobacco Research. 27, 4, p. 575–585 11 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile -
Changing the trajectories of mental health difficulties in Norfolk and Suffolk: a research-priority-setting project with patients, the public, clinicians, policymakers and other stakeholders—study protocol
Oduola, S., Morgan, C., Das-Munshi, J., Broomfield, N., Parretti, H., Sanderson, K., Notley, C., Zile, A., Morrissey, S., Khadjesari, Z. & Holmes, J., Jan 2025, In: BMJ Open. 15, 1, e093980.Research output: Contribution to journal › Article › peer-review
Open AccessFile33 Downloads (Pure) -
Digitalising specialist smoking cessation support in pregnancy: Views of pregnant smokers
Belderson, P., McDaid, L., Emery, J., Coleman, T., Leonardi-Bee, J. & Naughton, F., Feb 2025, In: Nicotine and Tobacco Research. 27, 2, p. 225–235 11 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile2 Downloads (Pure)
Datasets
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Eliciting adult smokers’ preferences for the uptake of smoking cessation apps: A Discrete Choice Experiment
Szinay, D. (Creator), Cameron, R. (Creator), Jones, A. (Creator), Whitty, J. (Creator), Brown, J. (Creator), Chadborn, T. (Creator) & Naughton, F. (Creator), Open Science Framework, 12 Oct 2020
Dataset
Prizes
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Presidency of the European Health Psychology Society
Hardeman, Wendy (Recipient), 2020
Prize: Election to learned society
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UEA FMH Best Peer Reviewed Research Publication
Khadjesari, Zarnie (Recipient), 29 Jun 2023
Prize: Prize (including medals and awards)
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UEA Impact and Innovation award
Naughton, Felix (Recipient) & Notley, Caitlin (Recipient), 15 Aug 2021
Prize: Prize (including medals and awards)
Activities
- 1 Consultation Response
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Submission to department of Health & Social Care
Caitlin Notley (Presenter) & Felix Naughton (Presenter)
4 Jun 2023Activity: Other activity types › Consultation Response
File
Press/Media
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Smartphone App May Help People Identify Smoking Triggers
14/04/23 → 19/04/23
124 items of Media coverage
Press/Media: Media Coverage or Contribution
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NHS offers remote GP job for £85 an hour (Jan 23)
12/01/23
3 items of Media coverage
Press/Media: Media Coverage or Contribution