Changing behaviour and implementing best practice to promote health

We are a team of behavioural and implementation scientists dedicated to improving population health by understanding, changing, and sustaining health behaviours through the integration of evidence-based interventions into real-world health systems and communities. Our research focuses on supporting healthier lifestyles—helping people to stop smoking, be more physically active, eat well, reduce risky alcohol consumption, and take medications as prescribed.

We use digital technologies to deliver and implement effective interventions at scale, ensuring that effective solutions reach the people and communities who need them most.

We use innovative methods from diverse fields—including health system design, quality improvement, artificial intelligence (AI) and creative and social art approaches — to conduct inclusive, real-world research that translates evidence into practice. Our work is shaped by local, national, and global health priorities, with the goal of creating sustainable change that improves lives and reduces health inequalities.

UEA Health and Social Care Partners ‘Changing Behaviours and Implementing Best Practice’

We engage with regional health and social care partners, including Public Health teams at Suffolk and Norfolk County Councils, East of England Ambulance Service NHS Trust, Norfolk Community Health and Care NHS Trust, Norfolk and Waveney ICB. Our quarterly meetings provide a sounding board for clinical challenges and research ideas. Further information can be found on the Health and Social Care Partners site.

For more information please contact Zarnie Khadjesari