CreativeUEA builds on UEA's longstanding history of creativity and innovation - across the arts, sciences, social sciences and enterprise - to explore new areas of interdisciplinary research, learning, action and outreach.

The theme brings together the full spectrum of the University’s creative activities to offer transformative approaches to pressing local and global challenges, drive cultural policy, generate economic growth and reach new audiences.

We work with partners across the region, nationally and internationally, to explore the links between creativity, enterprise and innovation, generating and developing cutting-edge projects to create a better future for all.

Diversity and inclusion are at the heart of the CreativeUEA theme and ethos, which embed approaches to research that will influence teaching and learning as well as emphasise the centrality of creativity at all stages of development to foster talent, health and wellbeing.