The Innovation, Technology and Operations Management (ITOM) group in Norwich Business School undertake research, scholarship and teaching in the fields of Innovation, technology and Operations Management. 

Our research is mainly concerned with digital technologies, including the ways they are invented and developed; the ways they are deployed, managed and used within and between organisations; and, the impacts and effects that they have.

The group have particular strengths in the areas of Value Chain Analysis, Supply Chain Strategy and Supply Management, Data Analytics, Sustainable Energy, Social Media and Digital Transformation. We use both qualitative and quantitative methods, but have specific expertise in business analytics and a variety of modelling and data driven decision support and optimisation techniques.  We conduct analysis at the organisaition, supply chain and business eco-systems levels.

We work on applications across manufacturing and services, and across public, private and third sectors, but have particular expertise in Agri-food, Energy and the Digital sector.

We are working closely with the users of our research at local, national and international scales.