Projects per year
Organisation profile
Organisation profile
The marketing group at Norwich Business School is renowned for its high standards in research, teaching and engagement with the industry. The group is led by Dr. Jonathan Wilson.
Scholars in the group actively engage with the production and dissemination of knowledge that contributes to a better understanding of marketing and consumer behaviour. Our research outputs have appeared in top tier journals such as the Journal of Retailing, Journal of the Academy of Marketing Science, International Journal of Research in Marketing, Journal of Product Innovation Management, British Journal of Management, Journal of World Business, Tourism Management, Journal of Travel Research, Journal of International Marketing and other journals. The members of the group regularly present in leading conferences such as the ACR, AMA, AMS, EMAC, and WMC, among others.
The group members are specifically interested in the following research areas:
- Consumer behaviour
- Retailing
- Online marketing
- Relationship marketing
- International marketing and strategy
- Marketing Education
The group maintains a vibrant research environment which includes (a) a successful doctoral programme (b) an internal seminar series where doctoral students and group members present their work, and (c) an external seminar series where distinguished marketing scholars from other leading universities deliver talks. Recent speakers at the seminar series include Prof. Nick Lee (WBS), Prof. Luigi De Luca (Cardiff) and Prof. Rajesh Bhargave (Imperial).
There is a strong emphasis in the group on research-led and practice-based teaching. We recognise the importance attached to preparing students for the real world and this reflects how we deliver our lectures, seminars and workshops. Several members of the group come from a marketing practice background. Bringing this practical experience into the classroom helps us to prepare our students for a career in marketing. Group members take a reflective approach to their teaching and update teaching materials in response to the rapid changes taking place in marketing.
We have strong links with external organisations, including the Chartered Institute of Marketing (CIM), Europe’s largest professional marketing body. For example, we were one of the first Business Schools in the UK to establish a marketing club with the CIM. This collaboration brings together marketing practitioners and marketing students. Events held throughout the year give students an opportunity to attend a talk by a marketing practitioner and network with marketers employed in a wide range of marketing roles.
Network
Profiles
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A blueprint for entrepreneurial places which are cared for
Economic and Social Research Council
1/10/21 → 30/09/22
Project: Fellowship
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Increase Valorisation Sociale
Bika, Z., Miller, W., Adams, C., Brebisson, A., Caux, H., Ferreira Peralta, C., Lanning, R., Leblond, S., Moing, T. & Richard, C.
European Regional Development Fund
5/07/17 → 31/12/22
Project: Research
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Does Multinationality Matter in Industrial Clusters? A Comparison in the UK Media and Financial Services Industries
Wan, F. & Pandit, N.
1/05/19 → 31/01/21
Project: Research
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Adopting 'place’: How an entrepreneurial sense of belonging can help revitalise communities
Redhead, G. & Bika, Z., 2022, In: Entrepreneurship & Regional Development. 34, 3-4, p. 222-246 25 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile3 Downloads (Pure) -
Ambiguity in performance management systems of complex multi-stakeholder organisations
Ojiako, U., Bititci, U., Marshall, A., Chipulu, M., Manville, G., Jayanti Muthalagu, S. & Farrington, T., 6 Jan 2022, (E-pub ahead of print) In: Production Planning & Control.Research output: Contribution to journal › Article › peer-review
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Constituents of dynamic marketing capability: Strategic fit and heterogeneity in export performance
Hoque, M. T., Nath, P., Ahammad, M. F., Tzokas, N. & Yip, N., May 2022, In: Journal of Business Research. 144, p. 1007-1023 17 p.Research output: Contribution to journal › Article › peer-review
Prizes
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Best Knowledge Transfer Partnership
Manville, Graham (Recipient), 2008
Prize: Prize (including medals and awards)
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British Academy of Management Award Best Paper Award
Manville, Graham (Recipient), 2015
Prize: Prize (including medals and awards)
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Centre for Management Consulting Excellence Research Awards
Manville, Graham (Recipient), 2020
Prize: Prize (including medals and awards)
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Hunter Centre for Entrepreneurship, University of Strathclyde
Zografia Bika (Speaker)
9 Mar 2022Activity: Participating in or organising an event › Invited talk
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Journal of Family Business Management (Journal)
Zografia Bika (Editorial board member)
2019 → …Activity: Editorial work › Publication editorial role
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Centre for Inclusive and Sustainable Entrepreneurship and Innovation, University of Southampton
Zografia Bika (Speaker)
14 Feb 2018Activity: Participating in or organising an event › Invited talk
Press / Media
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Family Firm Institute Announces 2020 Academic Award Recipients from India, the Netherlands, and the United Kingdom
4/06/20
2 items of Media coverage
Press/Media: Press / Media
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Rural innovation policies need to exploit differences with communities
9/05/19 → 4/07/19
2 items of Media coverage
Press/Media: Press / Media
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Family businesses should prepare for the unexpected if next generation to succeed
27/02/19 → 13/03/19
2 items of Media coverage
Press/Media: Press / Media