Le Meunier-FitzHugh, K. &
Le Meunier-FitzHugh, L. C.,
28 Jun 2016,
Rediscovering the Essentiality of Marketing: Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress. Springer,
p. 779-780 2 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science ).
Research output: Chapter in Book/Report/Conference proceeding › Other chapter contribution