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  • 2016

    Sales and Marketing, and Customer Relationships: A Structured Abstract

    Le Meunier-FitzHugh, K. & Le Meunier-FitzHugh, L. C., 28 Jun 2016, Rediscovering the Essentiality of Marketing: Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress. Springer, p. 779-780 2 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science ).

    Research output: Chapter in Book/Report/Conference proceedingOther chapter contribution

    1 Citation (Scopus)