Adrian Benfell

Business, Enterprise Resource Planning, Digital Business, Customer Relationship Management, Software Development for Businesses

I joined the UEA in June 2019 to teach subjects related to digital business.  I focus upon the improvement of business functions, business models, business processes supported by leveraging digital technologies, and understanding their combined impact.

Before joining the UEA I worked at several Universities, mostly in the UK, but also Europe.  For example, a Senior Lecturer in Business Information Systems at the University of Portsmouth (UK), a Visiting Lecturer at Obuda University (Hungary), and a Visiting Tutor at the University of Reading Informatics Research Centre, Henley Business School (UK).  I have also been involved in consultancy, training, and knowledge transfer partnerships with business.

Qualifications: BSc(Hons), MPhil, PhD and
Fellow of the Higher Education Academy (FHEA)

My teaching interests relate to developing and using different technologies that support digital business.  I have extensive teaching experience in:

• Software development with the Unified Modelling Language, and software programming in C# and VB.Net;
• Customer Relationship Management/Enterprise Resource Planning;
• Service-based Digital Platforms;
• E-Business/E-Commerce;
• Relational Databases.

I carry out scholarly activity that relates to the technology required for the continual digitalisation of business.  I use semiotic theory, sociological paradigms, and contemporary software development practices.  I followed this line of research throughout my MPhil and PhD.  I have published several, and have other planned research papers, in this area of research.  The areas that I specialise in include:

• Applied semiotics;
• Requirements Engineering;
• Web services and Service Oriented Architecture;
• App development.