My multi-disciplinary and cross-functional approach to value chain management is a distinguishing feature of my approach to teaching, research and business engagement.

My main areas of research are consumer behaviour, inter-organisational relationships and value chain analysis. I am the founding editor of the International Journal of Supply Chain Management (the No.1 ranked journal in the discipline), author of over 150 journal articles, book chapters and conference papers, the 14^th Adelaide Thinker in Residence (http://foodresearch.org.uk/andy-fearne/ ) and the son of a Kentish pig farmer, the significance of which is revealed through a tireless work ethic and a positive approach to all opportunities and challenges!

My applied research has involved working with organisations large and small, from around the world, at all stages of the food chain. Prominent amongst existing corporate partners are dunnhumby and Tesco, with whom I have been working for the last eleven years, mining the most comprehensive supermarket panel data in the world - the weekly supermarket purchases of 1.7 million Tesco Clubcard holders – and sharing insights with farmers and small food producers to support the development of sustainable business models and marketing strategies.

My work in the area of organisational justice, supplier relationships and value chain analysis has resulted in collaborative research with major players in the food industry (e.g. Unilever,  Sainsbury’s) other sectors (e.g. CEVA logistics, Angel Trains, Dobbies) as well as several trade organisations and NGOs (e.g. Chartered Institute of Purchasing and Supply, International Institute for Environment and Development, Oxfam).

I am also the father of four boys and passionately engaged in the coaching of disability sport – football, cricket, swimming and skiing - for people of all ages handicapped by physical disabilities and learning difficulties.