Andrew Greenman


  • 1.19 Thomas Paine Study Centre

Personal profile


Dr Andrew Greenman is a Lecturer in Entrepreneurship at the University of East Anglia. 

His research investigates the interrelationship between entrepreneurship and institutional fields. His work explores the extent to which entrepreneurial activities are enabled and constrained by institutional fields. His research examines how entrepreneurial activities in a variety of institutional contexts including the Cultural Industries, Digital Economy and social enterprises in Sub-Saharan Africa.  His current interdisciplinary work combines life science and environmental economics with his expertise in institutional theory and entreprenenurship to investigate the emergence of biodiversity credit tools. 

Dr Greenman holds a PhD in Management and Business from the University of Nottingham, an MSc in Social Science Research Methods from Nottingham Trent University and a BA(hons) in History and Sociology from Lancaster University. 

Key Research Interests

Sociological Approaches to Entrepreneurship

Institutional Theory and Entrepreneurship


Co-Investigator - Natural Environment Research Council - 'Developing a new co-designed decision support tool for biodiversity credits and investment' (NE/X00208X/1). (Sep 2022-Aug 2025) (£825, 583).  The project will create and test a new biodiversity credit tool. Biodiversity credits are identified as a key means for increasing private-sector nature based investment and achieving international conversation targets. 

Primary Investigator - Natural Environment Research Council Discipline Hopping grant (Jan-Mar 2023).  This project will enable Dr Greenman to interview Primary and Co-investigators participating in three projects funded by NERC's Understanding the Economics of Biodiversity scheme. 

Teaching Interests

Teaching Fields: Entrepreneurship and Strategy 

Current Modules: Dr Greenman is module organiser for two core Undergraduate Modules:

  • Understanding the Business Environment (NBS4106A, Level 4)
  • Strategic Management (NBS6128A, Level 6)

Academic Background

Peer review: Dr Greenman regularly reviews for Entrepreneurship, Theory and Practice, Journal of Business Ethics and International Small Business Journal

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 14 - Life Below Water
  • SDG 15 - Life on Land
  • SDG 17 - Partnerships for the Goals

External positions

Track Chair Creative and Cultural Industries, British Academy of Management , British Academy of Management

1 Sep 20101 Jan 2015

Collaborations and top research areas from the last five years

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