Projects per year
Personal profile
Biography
Dr Andrew Greenman is a Lecturer in Entrepreneurship at the University of East Anglia.
His research investigates the interrelationship between entrepreneurship and institutional fields. His work explores the extent to which entrepreneurial activities are enabled and constrained by institutional fields. His research examines how entrepreneurial activities in a variety of institutional contexts including the Cultural Industries, Digital Economy and social enterprises in Sub-Saharan Africa. His current interdisciplinary work combines life science and environmental economics with his expertise in institutional theory and entreprenenurship to investigate the emergence of biodiversity credit tools.
Dr Greenman holds a PhD in Management and Business from the University of Nottingham, an MSc in Social Science Research Methods from Nottingham Trent University and a BA(hons) in History and Sociology from Lancaster University.
Key Research Interests
Sociological Approaches to Entrepreneurship
Institutional Theory and Entrepreneurship
Biodiversity
Co-Investigator - Natural Environment Research Council - 'Developing a new co-designed decision support tool for biodiversity credits and investment' (NE/X00208X/1). (Sep 2022-Aug 2025) (£825, 583). The project will create and test a new biodiversity credit tool. Biodiversity credits are identified as a key means for increasing private-sector nature based investment and achieving international conversation targets.
Primary Investigator - Natural Environment Research Council Discipline Hopping grant (Jan-Mar 2023). This project will enable Dr Greenman to interview Primary and Co-investigators participating in three projects funded by NERC's Understanding the Economics of Biodiversity scheme.
Teaching Interests
Teaching Fields: Entrepreneurship and Strategy
Current Modules: Dr Greenman is module organiser for two core Undergraduate Modules:
- Understanding the Business Environment (NBS4106A, Level 4)
- Strategic Management (NBS6128A, Level 6)
Academic Background
Peer review: Dr Greenman regularly reviews for Entrepreneurship, Theory and Practice, Journal of Business Ethics and International Small Business Journal
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
External positions
Track Chair Creative and Cultural Industries, British Academy of Management , British Academy of Management
1 Sept 2010 → 1 Jan 2015
Collaborations and top research areas from the last five years
Projects
- 1 Active
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Developing a new co-designed decision support tool for biodiversity credits and investment
Natural Environment Research Council
1/08/22 → 31/07/25
Project: Research
Research output
- 6 Article
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Dialogue and the micro-processes of founder meaning-making during growth
Greenman, A. & Holstein, J., Mar 2024, In: International Small Business Journal-Researching Entrepreneurship. 42, 2, p. 185-211 27 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile11 Downloads (Pure) -
Ethical judgments about social entrepreneurship in sub-Saharan Africa: The influence of spatio-cultural meanings
De Avillez, M. M., Greenman, A. & Marlow, S., 1 Feb 2020, In: Journal of Business Ethics. 161, 4, p. 877-892 16 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile10 Citations (Scopus)10 Downloads (Pure) -
The impact of digital start-up founders’ higher education on reaching equity investment milestones
Ratzinger, D., Amess, K., Greenman, A. & Mosey, S., 1 Jun 2018, In: Journal of Technology Transfer. 43, 3, p. 760-778 19 p.Research output: Contribution to journal › Article › peer-review
Open Access42 Citations (Scopus) -
Technology entrepreneurship research opportunities: insights from across Europe
Mosey, S., Guerrero, M. & Greenman, A., 1 Feb 2017, In: Journal of Technology Transfer. 42, 1, p. 1-9 9 p.Research output: Contribution to journal › Article › peer-review
Open Access61 Citations (Scopus) -
Everyday entrepreneurial action and cultural embeddedness: An institutional logics perspective
Greenman, A., Sept 2013, In: Entrepreneurship and Regional Development. 25, 7-8, p. 631-653 23 p.Research output: Contribution to journal › Article › peer-review
58 Citations (Scopus)
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Contributor to Leadership and Development programmes for Tarmac, Boots-Walgreen and NHS England.
Andrew Greenman (Contributor)
2015 → 2020Activity: Other activity types › Other
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HEIF (External organisation)
Andrew Greenman (Lead)
2013 → 2019Activity: Membership › Industry panel or group
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Nottingham City Council (External organisation)
Andrew Greenman (Lead)
2013 → 2019Activity: Membership › Industry panel or group
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UK Research & Innovation (External organisation)
Andrew Greenman (Contributor)
2011 → 2017Activity: Membership › Industry panel or group