Personal profile
Biography
Dr. Athina Zeriti is Associate Professor of Marketing and holds a Ph.D degree from the University of Leeds. She started her academic career at Durham University, and then moved to the University of East Anglia. Her research projects have been published in the Journal of World Business, Journal of the Academy of Marketing Science, Journal of International Marketing, and Tourism Management Journal. Athina's research interests are in the area of environmental and social marketing, corporate social responsibility and business ethics, international marketing, relationship marketing, hotel and tourism marketing and marketing management. She has reviewed articles for a number of prestigious conferences and journals.
Education/Academic qualification
Doctor of Philosophy, Sustainable export Marketing Strategy Fit and Performance Outcomes, University of Leeds
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
-
SDG 12 Responsible Consumption and Production
Collaborations and top research areas from the last five years
Research output
- 11 Article
-
Business model innovation and export performance
Najafi-Tavani, Z., Zantidou, E., Leonidou, C. N. & Zeriti, A., Apr 2025, In: Journal of International Business Studies. 56, 3, p. 360–382 23 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile2 Citations (Scopus)21 Downloads (Pure) -
Being innovative while being green: An experimental inquiry into how consumers respond to eco-innovative product designs
Paparoidamis, N. G., Huong Tran, T. T., Leonidou, L. C. & Zeriti, A., Nov 2019, In: Journal of Product Innovation Management. 36, 6, p. 824-847 24 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile79 Citations (Scopus)78 Downloads (Pure) -
Importer and exporter capabilities, governance mechanisms, and environmental factors determining customer-perceived relationship value
Skarmeas, D., Zeriti, A. & Argouslidis, P., Apr 2019, In: Industrial Marketing Management. 78, p. 158-168 11 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile25 Citations (Scopus)21 Downloads (Pure) -
Revisiting international marketing strategy in a digital era: Opportunities, challenges, and research directions
Katsikeas, C., Leonidou, L. & Zeriti, A., 2019, In: International Marketing Review. 37, 3, p. 405-424 20 p.Research output: Contribution to journal › Article
Open AccessFile227 Citations (Scopus)35 Downloads (Pure) -
The role of exporters’ emotional intelligence in building foreign customer relationships
Leonidou, L. C., Aykol, B., Fotiadis, T. A., Zeriti, A. & Christodoulides, P., 1 Dec 2019, In: Journal of International Marketing. 27, 4, p. 58-80 23 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile29 Citations (Scopus)60 Downloads (Pure)