Athina Zeriti

Search results

• 2023

  Business model innovation and export performance

  Najafi-Tavani, Z., Zantidou, E., Leonidou, C. N. & Zeriti, A., 29 Aug 2023, (E-pub ahead of print) In: Journal of International Business Studies.

  Research output: Contribution to journal › Article › peer-review

  Open Access

  File
  2 Citations (Scopus)

  6 Downloads (Pure)
• 2019

  Being innovative while being green: An experimental inquiry into how consumers respond to eco-innovative product designs

  Paparoidamis, N. G., Huong Tran, T. T., Leonidou, L. C. & Zeriti, A., Nov 2019, In: Journal of Product Innovation Management. 36, 6, p. 824-847 24 p.

  Research output: Contribution to journal › Article › peer-review

  Open Access

  File
  46 Citations (Scopus)

  21 Downloads (Pure)

• Importer and exporter capabilities, governance mechanisms, and environmental factors determining customer-perceived relationship value

  Skarmeas, D., Zeriti, A. & Argouslidis, P., Apr 2019, In: Industrial Marketing Management. 78, p. 158-168 11 p.

  Research output: Contribution to journal › Article › peer-review

  Open Access

  File
  19 Citations (Scopus)

  15 Downloads (Pure)

• Revisiting international marketing strategy in a digital era: Opportunities, challenges, and research directions

  Katsikeas, C., Leonidou, L. & Zeriti, A., 2019, In: International Marketing Review. 37, 3, p. 405-424 20 p.

  Research output: Contribution to journal › Article

  Open Access

  File
  119 Citations (Scopus)

  25 Downloads (Pure)

• The role of exporters’ emotional intelligence in building foreign customer relationships

  Leonidou, L. C., Aykol, B., Fotiadis, T. A., Zeriti, A. & Christodoulides, P., 1 Dec 2019, In: Journal of International Marketing. 27, 4, p. 58-80 23 p.

  Research output: Contribution to journal › Article › peer-review

  Open Access

  File
  15 Citations (Scopus)

  50 Downloads (Pure)
• 2017

  Betrayal in international buyer-seller relationships: Its drivers and performance implications

  Leonidou, L. C., Aykol, B., Fotiadis, T. A., Christodoulides, P. & Zeriti, A., Jan 2017, In: Journal of World Business. 52, 1, p. 28–44 17 p.

  Research output: Contribution to journal › Article › peer-review

  Open Access

  File
  31 Citations (Scopus)

  18 Downloads (Pure)
• 2016

  Eco-friendly product development strategy: Antecedents, outcomes, and contingent effects

  Katsikeas, C. S., Leonidou, C. N. & Zeriti, A., Nov 2016, In: Journal of the Academy of Marketing Science. 44, 6, p. 660–684

  Research output: Contribution to journal › Article › peer-review

  Open Access

  File
  122 Citations (Scopus)

  12 Downloads (Pure)

• Relationship value: Drivers and outcomes in international marketing channels

  Skarmeas, D., Zeriti, A. & Baltas, G., Mar 2016, In: Journal of International Marketing. 24, 1, p. 22-40 19 p.

  Research output: Contribution to journal › Article › peer-review

  Open Access

  File
  68 Citations (Scopus)

  18 Downloads (Pure)
• 2014

  Sustainable export marketing strategy fit and performance

  Zeriti, A., Robson, M. J., Spyropoulou, S. & Leonidou, C. N., Dec 2014, In: Journal of International Marketing. 22, 4, p. 44-66 23 p.

  Research output: Contribution to journal › Article › peer-review
  93 Citations (Scopus)
• 2013

  Resources and capabilities as drivers of hotel environmental marketing strategy: Implications for competitive advantage and performance

  Leonidou, L. C., Leonidou, C. N., Fotiadis, T. A. & Zeriti, A., Apr 2013, In: Tourism Management. 35, p. 94–110 17 p.

  Research output: Contribution to journal › Article › peer-review
  299 Citations (Scopus)
• 2012

  Setting the theoretical foundations of importing research: Past evaluation and future perspectives

  Aykol, B., Leonidou, L. C. & Zeriti, A., Jun 2012, In: Journal of International Marketing. 20, 2, p. 1-24 24 p.

  Research output: Contribution to journal › Article › peer-review
  13 Citations (Scopus)