Brad McKenna

Social Implications of Technology Use, Social Uses of Technology, Information Technology, Digital Detoxing

I am a Professor of Information Systems in the Innovation, Technology, and Operations Management group in Norwich Business School (NBS). I joined NBS in March 2016. My research interests can be characterised by the relationships between information technology and people. I have always been interested in how and why people use technology, and how technological configurations impact the people that use them. I have been able to explore this with multiple research interest areas such as virtual worlds, social media, systems analysis, mobile services, and user requirements. This, and my other research interests, often lead me to interdisciplinary research areas, so I am keen to collaborate with other researchers across multiple disciplines.

I have published in the European Journal of Information Systems, Information Systems Journal, Information Technology & People, Computers in Human Behavior, Journal of Travel Research, Journal of Sustainable Tourism, Pacific Asia Journal of Information Systems, Journal of Business Research, Information and Management, Information and Organization, Asian Business and Management, Information Technology and Tourism, Journal of Information Systems Education, and the International Journal of E-Services and Mobile Applications. I have worked with research collaborators in New Zealand, USA, Finland, the Netherlands, and the UK.

My research has appeared in the following media outlets:

Television: BBC Look East, BBC Afternoon Life, BBC News Channel, Fox 5 DC, TVNZ Breakfast
Radio: BBC Norfolk, BBC Norfolk Sport, BBC Suffolk, Heart (Bedford, Suffolk, Norwich)
Online (Selected Sample): ITV, The Conversation, Forbes, Yahoo, Daily Mail, Psychology Today, Metro, Medical Xpress, TechCentral, Norwich Evening News, Evening Express, Stylist, Science Daily, US News, MSN UK, New Zealand Herald, Yahoo India, India Times Post, Channel News Asia, Thrive Global, The Irish News, Health Day, New York Post.
Print: Norwich Evening News

I am currently the Vice Chair of IFIP TC9: ICT and Society

My office hours are by appointment. Please send me an email.  

My research interests centre around the social impacts of technology use. I have published in topics such as social movements in virtual worlds, older adults and technology, digital-free tourism, the visitor economy, social media, and smartphones. 

I am module organiser for the following modules:

• Digital Business Management
• Social Media and Digital Marketing

I currently have the following leadership role for Norwich Business School:

- Postgraduate Research Director

I had the following administrative roles for Norwich Business School:

- Student Partnerships Officer (2018-2023)

- Media Communications Officer (2019-2023)