Brad McKenna

Social Implications of Technology Use, Social Uses of Technology, Information Technology, Digital Detoxing

I joined Norwich Business School in March 2016. My research interests can be characterised by the relationships between information technology and people. I have always been interested in how and why people use technology, and how technological configurations impact the people that use them. I have been able to explore this with multiple research interest areas such as virtual worlds, social media, systems analysis, mobile services, and user requirements. This, and my other research interests, often lead me to interdisciplinary research areas, so I am keen to collaborate with other researchers across multiple disciplines.

I have published in the European Journal of Information Systems, Computers in Human Behavior, Information Systems Journal, Journal of Travel Research, Journal of Sustainable Tourism, Pacific Asia Journal of Information Systems, Journal of Business Research, Information and Management, Information and Organization, Asian Business and Management, Information Technology and Tourism, Journal of Information Systems Education, and the International Journal of E-Services and Mobile Applications. I have worked with research collaborators in New Zealand, USA, Finland, the Netherlands, and the UK.

My research has appeared in the following media outlets:

Television: BBC Look East, BBC Afternoon Life, BBC News Channel, Fox 5 DC, TVNZ Breakfast
Radio: BBC Norfolk, BBC Norfolk Sport, BBC Suffolk, Heart (Bedford, Suffolk, Norwich)
Online (Selected Sample): ITV, The Conversation, Forbes, Yahoo, Daily Mail, Psychology Today, Metro, Medical Xpress, TechCentral, Norwich Evening News, Evening Express, Stylist, Science Daily, US News, MSN UK, New Zealand Herald, Yahoo India, India Times Post, Channel News Asia, Thrive Global, The Irish News, Health Day, New York Post.
Print: Norwich Evening News

I am currently the Chair of IFIP Working Group 9.5 'Our Digital Lives'

My office hours are by appointment. Please send me an email.  

I am currently not accepting new PhD students. 

My research interests centre around the relationships between information and technology. I have always been interested in how and why people use technology, and how technological configurations impact the people that use them.

I am not currently accepting new PhD students. 

I am module organiser for the following modules:

• NBS-7027B (Digital Business Management)
• NBS-7086B (Social Media and Digital Marketing)

Academic Activities

2021 - current: Chair, IFIP Working Group 9.5 'Our Digital Lives'

2018 - 2021: Vice-Chair, IFIP Working Group 9.5 'Our Digital Lives'

2017: Invited Speaker for 'Publishing Social Media Research' - University of Nottingham, UK

Professional Activities

2017-2020: External Examiner, MSc Knowledge & Information Systems, University of Southampton, UK

I have the following administrative roles for Norwich Business School:

- Student Partnerships Officer

- Media Communications Officer