Personal profile

Areas of Expertise

Social Implications of Technology Use, Social Uses of Technology, Information Technology, Digital Detoxing


I joined Norwich Business School in March 2016. My research interests can be characterised by the relationships between information technology and people. I have always been interested in how and why people use technology, and how technological configurations impact the people that use them. I have been able to explore this with multiple research interest areas such as virtual worlds, social media, systems analysis, mobile services, and user requirements. This, and my other research interests, often lead me to interdisciplinary research areas, so I am keen to collaborate with other researchers across multiple disciplines.

I have published in the European Journal of Information Systems, Information Systems Journal, Information Technology & People, Computers in Human Behavior, Journal of Travel Research, Journal of Sustainable Tourism, Pacific Asia Journal of Information Systems, Journal of Business ResearchInformation and Management, Information and Organization, Asian Business and Management, Information Technology and TourismJournal of Information Systems Education, and the International Journal of E-Services and Mobile Applications. I have worked with research collaborators in New Zealand, USA, Finland, the Netherlands, and the UK.

My research has appeared in the following media outlets:

Television: BBC Look East, BBC Afternoon Life, BBC News Channel, Fox 5 DC, TVNZ Breakfast
Radio: BBC Norfolk, BBC Norfolk Sport, BBC Suffolk, Heart (Bedford, Suffolk, Norwich)
Online (Selected Sample): ITV, The Conversation, Forbes, Yahoo, Daily Mail, Psychology Today, Metro, Medical Xpress, TechCentral, Norwich Evening News, Evening Express, Stylist, Science Daily, US News, MSN UK, New Zealand Herald, Yahoo India, India Times Post, Channel News Asia, Thrive Global, The Irish News, Health Day, New York Post.
Print: Norwich Evening News

I am currently the Chair of IFIP Working Group 9.5 'Our Digital Lives'

My office hours are by appointment. Please send me an email.  

I am currently not accepting new PhD students. 

Key Research Interests

My research interests centre around the relationships between information and technology. I have always been interested in how and why people use technology, and how technological configurations impact the people that use them.

I am not currently accepting new PhD students. 

Teaching Interests

I am module organiser for the following modules:

  • NBS-7027B (Digital Business Management)
  • NBS-7086B (Social Media and Digital Marketing)

Administrative Posts

I have the following administrative roles for Norwich Business School:

- Postgraduate Research Director

I had the following administrative roles for Norwich Business School:

- Student Partnerships Officer (2018-2023)

- Media Communications Officer (2019-2023)



Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 3 - Good Health and Well-being
  • SDG 12 - Responsible Consumption and Production

Education/Academic qualification

Doctor of Philosophy, University of Auckland

… → 2014

Master of Commerce, University of Auckland

… → 2009

Bachelor of Commerce, University of Auckland

… → 2006

Bachelor of Arts, University of Auckland

… → 2006

Media Expertise

  • Technology
  • Social Media