Projects per year
Personal profile
Biography
David Girling is an Associate Professor in the School of Global Development (DEV).
He is a Chartered Marketer with over 25 years marketing and communications experience in the public and non-profit sector. David has been actively involved on a number of committees and judging panels including The Chartered Institute of Marketing Charity Group, The NGO International Film Festival, HEIST Awards for Marketing Excellence and the Rusty/Golden Radiator awards for online videos promoting best practice in development communication. His interests are multidisciplinary, but has particular expertise in strategic marketing, communications, PR, branding, digital and social media.
David's research focuses on three main areas: social media for development, humanitarian communication and ethical storytelling. He is particularly interested in how imagery is used in development communications and led on a research study of visual communication in six African countries. His research Who Owns the Story in partnership with Jess Crombie, involves live financial testing of charity versus participant led storytelling in fundraising. David's latest research in partnership with Deborah Adesina explores charity adverting, with a report in 2024 called Charity Representations of Distant Others: an analysis of charity advertising supporting international causes in UK national newspapers. He has recently co-authored a chapter with Sarah Horton "Wateraid: Representing Development through Art and Developming Artist through Representation" in the Routledge Handbook of Arts and Global Development.
Contact details:
David Girling
Room 1.20, ZICER Building
School of Global Development
University of East Anglia
Norwich Research Park
Norwich NR4 7TJ
E: [email protected]
Administrative Posts
- Director of Postgraduate Admissions
- Director of Employability
- Study Abroad Academic Coordinator
Teaching Interests
I am Course Director for the MSc Global Development Manager and teach on the following DEV modules:
Undergraduate
- Development Policy and Management
- Development Work Placement
- Humanitarian Communication
- Media Production for Development - Module Convenor
- Project Design and Management
Postgraduate
- Development Work Placement
- Project Management and Design
- Media and Development in Practice - Module Convenor
- Media, Communication and Development
I deliver the occasional lecture for the following couses in Norwich Business School:
- MSc Brand Leadership
- MSc Enterprise and Business Creation
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Keywords
- Marketing
- Management
Collaborations and top research areas from the last five years
Projects
- 3 Finished
-
The negative impacts of Charity Advertising
1/08/20 → 31/07/21
Project: Internal Funding › PVC Impact Fund
-
Who owns the story? Subject agency and image making in the NGO sector (DF)
1/08/19 → 31/07/21
Project: Internal Funding › GCRF
-
-
Charity Representations of Distant Others: An analysis of charity advertising supporting international causes in UK national newspapers
Girling, D. & Adesina, D., 26 Jan 2024, 32 p.Research output: Book/Report › Other report
Open AccessFile25 Downloads (Pure) -
WaterAid: Representing Development through Art and Developing Artists through Representation
Girling, D. & Horton, S., 29 Aug 2024, Routledge Handbook of Arts and Global Development. Ware, V-A., Sadeghi-Yekta, K., Prentki, T., al Kurdi, W. & Kabanda, P. (eds.). Routledge, p. 462-476 15 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review
-
Who Owns the Story: Live financial testing of charity vs participant led storytelling in fundraising
Crombie, J. & Girling, D., 18 Mar 2022, Amref Health Africa. 53 p.Research output: Book/Report › Other report
Open AccessFile12 Downloads (Pure)
Activities
- 2 Public lecture/debate/seminar
-
Report Launch - Who Owns the Story? - Live financial testing of charity vs participant led storytelling in fundraising
Jess Crombie (Speaker), David Girling (Speaker), Maureen Cherongis (Speaker), Rachel Erskine (Speaker) & Patrick Malachi (Speaker)
18 Mar 2022Activity: Participating in or organising an event › Public lecture/debate/seminar
-
Dignified Storytelling Consultation by Dubai Cares.
David Girling (Participant)
20 Jan 2021Activity: Participating in or organising an event › Public lecture/debate/seminar
Press/Media
-
Who owns the story? Financial testing of charity vs participant led storytelling (Apr 2022)
18/03/22 → 25/03/22
12 items of Media coverage
Press/Media: Media Coverage or Contribution
-
What Happens When the People a Charity Serves Tell Their Story to Donors? A Real-Life Experiment Aimed to Find Out. (Apr 2022)
27/04/22
1 item of Media coverage
Press/Media: Media Coverage or Contribution