David Girling is an Associate Professor in the School of Global Development (DEV). 

He is a Chartered Marketer with over 25 years marketing and communications experience in the public and non-profit sector. David has been actively involved on a number of committees and judging panels including The Chartered Institute of Marketing Charity Group, The NGO International Film Festival, HEIST Awards for Marketing Excellence and the Rusty/Golden Radiator awards for online videos promoting best practice in development communication. His interests are multidisciplinary, but has particular expertise in strategic marketing, communications, PR, branding, digital and social media. 

David's research focuses on three main areas: social media for development, humanitarian communication and ethical storytelling. He is particularly interested in how imagery is used in development communications and led on a research study of visual communication in six African countries. His research Who Owns the Story in partnership with Jess Crombie, involves live financial testing of charity versus participant led storytelling in fundraising. David's latest research in partnership with Deborah Adesina explores charity adverting, with a report in 2024 called Charity Representations of Distant Others: an analysis of charity advertising supporting international causes in UK national newspapers. He has recently co-authored a chapter with Sarah Horton "Wateraid: Representing Development through Art and Developming Artist through Representation" in the Routledge Handbook of Arts and Global Development.

Contact details:
David Girling
Room 1.20, ZICER Building
School of Global Development
University of East Anglia
Norwich Research Park
Norwich NR4 7TJ
E: [email protected]
 

• Director of Postgraduate Admissions
• Director of Employability
• Study Abroad Academic Coordinator

I am Course Director for the MSc Global Development Manager and teach on the following DEV modules:

Undergraduate

• Development Policy and Management
• Development Work Placement
• Humanitarian Communication
• Media Production for Development - Module Convenor
• Project Design and Management

Postgraduate

• Development Work Placement
• Project Management and Design
• Media and Development in Practice - Module Convenor
• Media, Communication and Development

I deliver the occasional lecture for the following couses in Norwich Business School:

• MSc Brand Leadership 
• MSc Enterprise and Business Creation