David Girling

David Girling


  • 1.20 ZICER Building

If you made any changes in Pure these will be visible here soon.

Personal profile


David Girling is an Associate Professor and Director of Research Communication in the School of Global Development (DEV). 

He is a Chartered Marketer with over 25 years marketing and communications experience in the public and non-profit sector. David has been actively involved on a number of committees and judging panels including The Chartered Institute of Marketing Higher Education Group, The Chartered Institute of Marketing Charity Group, HEIST Awards for Marketing Excellence and the Rusty/Golden Radiator awards for online videos promoting best practice in development communication. His interests are multidisciplinary, but has particular expertise in strategic marketing, communications, PR, branding, digital and social media. 

David's research focuses on two main areas: social media for development and humanitarian communication. He is particularly interested in how imagery is used in development communications and led on a research study of visual communication in six African countries. His research Who Owns the Story, involves live financial testing of charity versus participant led storytelling in fundraising. David has recently completed a research report Charity Representations of Distant Others.

He regularly tweet about issues in social media and international development.

Contact details:
David Girling
Room 1.20, ZICER Building
School of Global Development
University of East Anglia
Norwich Research Park
Norwich NR4 7TJ
E: d.girling@uea.ac.uk

Administrative Posts

  • Director of Postgraduate Admissions
  • Director of Research Communications

Teaching Interests

I am Co-Director for the MA Media and International Development and teach on the following DEV modules:


  • Development in Practice
  • Development Work Placement
  • Humanitarian Communication
  • Media Production for Development - Module Convenor


  • Project Management and Design
  • Media and Development in Practice - Module Convenor
  • Media, Communication and Development

I deliver the occasional lecture for the following couses in Norwich Business School:

  • MSc Brand Leadership 
  • MSc Enterprise and Business Creation

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 10 - Reduced Inequalities


  • Marketing
  • Management

Collaborations and top research areas from the last five years

Recent external collaboration on country/territory level. Dive into details by clicking on the dots or