David Girling

David Girling


  • 1.20 ZICER Building

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Personal profile


David Girling is an Associate Professor and Director of Research Communication in the School of International Development (DEV). 

He is a Chartered Marketer with over 20 years marketing and communications experience in the public and non-profit sector. David has been actively involved on a number of committees and judging panels including The Chartered Institute of Marketing Higher Education Group, The Chartered Institute of Marketing Charity Group, HEIST Awards for Marketing Excellence and the Rusty/Golden Radiator awards for online videos promoting best practice in development communication. His interests are multidisciplinary, but has particular expertise in strategic marketing, communications, PR, branding, digital and social media. 

David's research focuses on two main areas: social media for development and humanitarian communication. He is particularly interested in how imagery is used in development communications and led on a research study of visual communication in six African countries. His latest research Who Owns the Story, involves live financial testing of charity versus participant led storytelling in fundraising. 

He regularly tweet about issues in social media and international development.

Contact details:
David Girling
Room 1.87, Arts Building
School of International Development
University of East Anglia
Norwich Research Park
Norwich NR4 7TJ
T: +44 (0)1603 593529
E: d.girling@uea.ac.uk

Administrative Posts

  • Director of Postgraduate Admissions
  • Director of Research Communications

Teaching Interests

I am Co-Director for the MA Media and International Development and teach on the following DEV modules:


  • Development in Practice
  • Development Work Placement
  • Humanitarian Communication
  • Media Production for Development - Module Convenor


  • Critical Issues in Development Practice
  • Media and Development in Practice - Module Convenor
  • Media and International Development

I deliver the occasional lecture for the following couses in Norwich Business School:

  • MSc Brand Leadership 
  • MSc Enterprise and Business Creation