Personal profile

Key Research Interests

My major interest is efficient research design, specifically using Value of Information analysis to predict the return on investment in alternative clinical trial designs.  I also have expertise in decision analytic modelling and economic evaluation alongside clinical trials.

Teaching Interests

I lead the Health Economics module on the UEA MSc in Health Economics and year 1 SSS in Health Economics on the UEA MBBS course.  I also provide additional lectures for other modules.


Professional Qualifications and professional memberships

  • PhD Health Economics (UEA, 2014)
  • MSc Health Economics (York, 2001)
  • BSc Economics & Finance (York, 1999) 
  • Member, International Health Economics Association
  • Member, Health Economists’ Study Group

Research interests

  • Value of information analysis
  • Decision analytic modelling
  • Economic evaluation

Career summary

After training in economics and then health economics at the University of York, I worked for the York Health Economics Consortium, providing advice and health economic analyses to the NHS and pharmaceutical companies. In 2003, after a period working for the pharmaceutical industry, I joined UEA as a research associate, then lecturer in the Health Economics Group during which time I undertook a PhD focusing on efficient research design.  In 2013 I joined the University of Cambridge as a Senior Research Associate, leading a group of researchers conducting economic evaluations, studies on efficient research design and other economic analyses.

In November 2018 I rejoined UEA as Senior Lecturer in Health Economics and am a Senior Visiting Fellow at the Institute of Public Health, University of Cambridge.  I currently lead the health economics group at UEA.

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 3 - Good Health and Well-being

Education/Academic qualification

Doctor of Philosophy, University of East Anglia

Award Date: 1 Aug 2014

Master of Science, University of York

Award Date: 1 Aug 2001

Bachelor of Science, University of York

Award Date: 1 Aug 1999

External positions

Honorary Senior Visiting Fellow, University of Cambridge

1 Dec 2018 → …

Editorial Board Member, Applied Health Economics and Health Policy (Journal)

Co-convenor, Campbell and Cochrane Economic Methods Group, Cochrane Collaboration (The)

Co-convenor, Cochrane Agenda & Priority Setting Methods Group, Cochrane Collaboration (The)

Member & Health Economics Methodologist, Programme Grants for Applied Research, sub-panel D, National Institute for Health and Care Research

Collaborations and top research areas from the last five years

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