Erin Pearson

Search results

• 2020

  Talking Trailers: Promotional materials, and the value of the paratextual turn

  Balzar, J., Johnston, K. M. & Pearson, E., 10 Jun 2020, In: Cinephile: The University of British Columbia's Film Journal. 14, 1, p. 40-45 6 p.

  Research output: Contribution to journal › Article › peer-review

  Open Access

  File
  464 Downloads (Pure)
• 2019

  Strategies for creating successful soundless video advertisements: Speaking volumes through silence

  Campbell, C. & Pearson, E., 1 Mar 2019, In: Journal of Advertising Research. 59, 1, p. 85-98 14 p.

  Research output: Contribution to journal › Article › peer-review

  Open Access

  File
  7 Citations (Scopus)

  20 Downloads (Pure)