Personal profile
Biography
I joined Norwich Business School (NBS) at the University of East Anglia (UEA) as a Lecturer in November 2023 where I am a member of the Norwich Business School Strategy and Entrepreneurship Group. Prior to this role, I secured competitive ESRC funding for a Post-Doctoral Fellowship (UEA) where I actively engaged with local stakeholders and MSMEs.
I hold a PhD in Management which explored the interplay between entrepreneurship and place in East Anglia (UEA, 2020). Additionally, I obtained a Master of Social Science Research Methods (UEA, 2015) and a BSc in Business Management (UEA, 2014).
My research focus is interdisciplinary, bridging economic sociology, political science, and regional development, advancing entrepreneurship literature often insensitive to the subtleties of context. By engaging with everyday entrepreneurs, I specialise in how business venturing can actively challenge and reduce inequalities, promoting inclusivity and economic participation. My expertise lies in qualitative research methods and I am particularly interested in exploring the sociological aspects of entrepreneurship, examining its broader forces for change.
Key Research Interests
- Entrepreneurship
- Connecting emerging theories of 'everyday' entrepreneurial agency with the broader notion of 'evolving places' contributing to entrepreneurship literature often insensitive to the subtleties of context.
- Regional development
- Exploring the change potential of enterprise actively addressing socio-spatial inequalities and hidden processes of social exclusion.
- Qualitative research methods
Academic Background
- Post-doc in Entrepreneurship (UEA)
- ‘SeNSS Post-Doctoral Fellowship’ (2021-22, ≈£126k FEC). ESRC.
- PhD in Management (UEA)
- ‘UEA Postgraduate Studentship Scheme’ (2015-18, ≈£42k). UEA Social Science Faculty.
- Master of Research (MRes) in Social Science Research Methods (UEA)
- ‘MRes Studentship and Maintenance Grant’ (2014-15, £11k). UEA Social Science Faculty.
- BSc Business Management (UEA)
Areas of Expertise
Entrepreneurship, Economic Sociology, Regional Development, Family Business, Political Science, Qualitative Research Methods, Grounded Theory
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 8 Decent Work and Economic Growth
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SDG 9 Industry, Innovation, and Infrastructure
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SDG 10 Reduced Inequalities
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SDG 11 Sustainable Cities and Communities
Projects
- 1 Finished
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A blueprint for entrepreneurial places which are cared for
Redhead, G. (Principal Investigator) & Bika, Z. (Co-Investigator)
Economic and Social Research Council
1/10/21 → 31/12/22
Project: Fellowship
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Is home where the heart is? Investigating the relationship between hometown and entrepreneurship
Redhead, G. & Bika, Z., Feb 2025, In: Entrepreneurship & Regional Development. 37, 3-4, p. 433-459 27 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile2 Citations (Scopus)68 Downloads (Pure) -
Entreprenerial Refuseniks and the Strategies of ‘Little Earners’ in Deprived Communities
Bika, Z. & Redhead, G., 1 Aug 2024, Academy of Management Proceedings. Taneja, S. (ed.). 1 ed. Chicago: Academy of Management, Vol. 2024. (Academy of Management Annual Meeting Proceedings).Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review
Open AccessFile15 Downloads (Pure) -
Adopting 'place’: How an entrepreneurial sense of belonging can help revitalise communities
Redhead, G. & Bika, Z., 2022, In: Entrepreneurship & Regional Development. 34, 3-4, p. 222-246 25 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile43 Citations (Scopus)22 Downloads (Pure)
Prizes
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Highly Commended in the 'Entrepreneurship and Regional Development' Best Paper Award 2022
Redhead, G. (Recipient) & Bika, Z. (Recipient), 2022
Prize: Prize (including medals and awards)
File -
RENT Conference 'Best Paper Award in honour of Alistair Anderson' Runner Up 2025
Redhead, G. (Recipient) & Bika, Z. (Recipient), 20 Nov 2025
Prize: Prize (including medals and awards)
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US Academy of Management Meeting 'Best Empirical Paper' Award Finalist 2024
Bika, Z. (Recipient) & Redhead, G. (Recipient), 2024
Prize: Prize (including medals and awards)
Activities
- 1 Invited talk
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Entrepreneurship and Strategy Research Seminar Series, Lancaster University
Redhead, G. (Speaker) & Bika, Z. (Speaker)
11 Feb 2026Activity: Participating in or organising an event › Invited talk