James Gardiner

James Gardiner

Associate Professor, Mr

  • 2.39 Thomas Paine Study Centre

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Personal profile

Biography

James Gardiner is an Associate Professor in Marketing and Director of Employability at Norwich Business School. He is module organiser for Strategic Brand Management.

He is also responsible for coordinates the School’s activities in helping to develop the employability of its students and graduates and overseeing the year in industry placement programme by working with employers, university and student services to ensure the quality of experience for all students engaged in placement activities.

He is a Fellow of the Chartered Institute of Marketing, an Associate of the Chartered Management Institute and a Fellow of the Higher Education Academy (HEA).

James is a co-founder of the EdTech startup - Studious Digital Education Ltd (www.studious.org.uk) - along with colleagues from University College London and UEA, who deliver interactive digital content and technology to the University sector.

After completing his International Baccalaureate in the Netherlands he gained a BA(Hons) in Management Systems. He has completed the postgraduate MA-HEP at the UEA as well as professional qualifications from the Chartered Institute of Insurance and the Chartered Institute of Marketing.

 

Teaching Interests

James Gardiner is an Associate Professor within the Marketing Research Group and leads the delivery, as module organiser, of Strategic Brand Management, a 3rd-year undergraduate module. He also teaches on the MSc Enterprise and Business Creation, MSc Business Management as well as supervises MSc Brand Leadership dissertations.

He has experience of teaching at undergraduate and postgraduate levels and supervising MSc and undergraduate dissertations.

Prior to joining Norwich Business School in 2018, he was the Academic Programme Director for the Business, Leadership and Social Science Degrees within the School of Higher Education at City College Norwich. He was also responsible for the design and delivery of the professional CIPD and CMI courses at CCN. Working closely with the CMI he pioneered the delivery of one of the UK’s first Chartered Manager Degree Apprenticeships as well as launching a new programme of Level 5 CMI Diploma apprenticeships.

His main research interest is in branding and gamification in digital education.

Administrative Posts

James Gardiner holds the role of Director of Employability at Norwich Business School. He is also responsible for coordinates the School’s activities and strategy to develop the employability of its students and graduates as well as overseeing the year in industry placement programme by working with employers, university and student services to ensure the quality of experience for all students engaged in placement activities.

Career

James previously worked in the financial sector in the City of London as an Lloyd’s Broker with Willis Towers Watson Plc and then an Insurance Underwriter working for Chubb Corp. working within the international energy and casualty markets. He then joined a Netherlands based software company as Marketing Manager (EMEA) before co-founding a technology-focused design consultancy of which he was a Marketing Director and then Managing Director for 15 years. Their clients included Philips, Swisscom, Qualcomm, Semtech, Samsung, Cambridge Consultants, Electrolux and PCCW Global. James also co-founded two other companies. A boutique management consultancy business focused on sales and marketing and a social enterprise that provided training and a work hub specifically for Norfolk based start-ups and SMEs.

External Activities

I am also an External Examiner at the University of Lincoln and the University of Middlesex.

Key Research Interests and Expertise

My current research interests lie in the areas of employer branding and related to my teaching/entrepreneurial activities, technological invocation and gamification within digital higher education.