James Parslow-Williams

James Parslow-Williams


  • NBS

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Personal profile


Having been employed as an Associate Tutor at UEA since 2018, where I have been primarily supporting the marketing group within NBS. I have written and delivered lectures, seminars, as well as assessing, and moderated on the BA Marketing and Management course, including NBS-5022B Digital Marketing & the Service Economy, and NBS-4105B Principles of Marketing. Whilst my specialism is focused on marketing, I embrace an approach of being flexible and adaptable and have been able to teach and assess in other areas of NBS, such as NBS-4104B Managing Data in a Digital World, NBS 6005B-Corporate Sustainability, NBS-7031X Managing Skills and Personal Development, NBS-7055B Innovation and Technology Management, NBS-6012A Innovation Management and SNBS-6009Y Strategic Management to help and support colleagues and the goals of the business school.

Since 2020, I am also employed as a Lecturer in Marketing and Management at the University of Suffolk, where I have developed, taught, and assessed on the following BA modules, Consumer behaviour, Introduction to Marketing, Digital Marketing and Understanding the Entrepreneurial Spirit, I am also lecturing and assessing on the Strategic Marketing module for the Suffolk MBA. Additionally. I have also been leading on the design and delivery for the Institute of Leadership and Management commercial courses. During my twelve years working in education, I have developed a teaching philosophy based on a strong foundation of high-quality lecturing, accurate assessment, fair and constructive feedback, creating critical thinking and employability skills, and adopting an innovative approach to my scholarly activities.

Within my teaching philosophy, I have adopted ‘Real-world learning’ as one of the key aspects of my pedagogy, I employ this approach to help prepare the students for when they leave university and to ensure employability is embedded in every aspect of their learning. This is achieved by using real case studies, examining job roles and expectations, and inviting guest lecturers to talk about their professions and careers, it has helped the students match their learning to the skills and knowledge that they will need when working in industry. Another aspect of my pedagogical approach is utilising ‘Authentic learning’, I achieve this by using ‘real world’ context in my seminars and lectures. The outcome from this is that the students are analysing these ‘real world’ problems and are looking at ways that they can work to look for solutions to solve these issues and develop resolutions that are appropriate to their environment.

The PhD is a study Currently, I am undertaking a PhD through UoS, being supervised by Professor Penny Cavenagh, Associate Professor Dr Tom Vine and from UEA, James Cornford as my external supervisor. In addition to my UoS supervisory meetings, I have also had discussions and guidance from James regarding my PhD. The experience of undertaking a PhD has allowed me to develop my scholarly skills and academic networks. The theme of my PhD is focused on culture and identity, both of which have foundations within the field of marketing, and this strengthens my depth of knowledge and strongly contributes towards my scholarly activities. Prior to undertaking my PhD, I embarked on an MBA, also at the University of Suffolk.

Professional Activities

Fellow of the Higher Education Academy (FHEA)

Member of the Academy of Marketing (MAM)

Certified Management and Business Educator (CMBE)

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 4 - Quality Education
  • SDG 11 - Sustainable Cities and Communities

Education/Academic qualification

Master of Business Administration, University of Suffolk

Award Date: 10 Oct 2017

External positions

Lecturer in Marketing and Management, University of Suffolk

1 Oct 2020 → …