James Parslow-Williams

James Parslow-Williams


  • 2.12 Thomas Paine Study Centre

  • NBS

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Personal profile


I am employed as a Lecturer in Marketing with the Norwich Business School, where I will continue to write and deliver lectures, and seminars, as well as assess and moderate within the NBS offering. Currently the module organiser for “Principles of Marketing” and supporting delivery on NBS-5022B Digital Marketing & the Service Economy as well as modules on the MSc in Marketing and Management programme. Whilst my specialism is focused on marketing, I embrace an approach of being flexible and adaptable and have been able to teach and assess in other areas of NBS, to help and support colleagues and the goals of the business school.

Prior to working at UEA, I was employed as a Lecturer in Marketing and Management at the University of Suffolk, where I developed, taught, and assessed the offered curriculum at the business school.  I had also been leading the design and delivery of the Institute of Leadership and Management commercial courses. This experience built upon my prior twelve years of working in education, where I developed a teaching philosophy based on a strong foundation of high-quality lecturing, accurate assessment, fair and constructive feedback, creating critical thinking and employability skills, and adopting an innovative approach to my scholarly activities.

I am undertaking a PhD through the University of Suffolk, which is being supervised by Professor Penny Cavenagh, Professor Clare Rigg and Associate Professor Dr Tom Vine. The theme of my PhD is focused on culture and identity, both of which have foundations within the field of marketing, and this strengthens my depth of knowledge and strongly contributes to my scholarly activities. Prior to undertaking my PhD, I previously completed an MBA at the University of Suffolk. My research interests also extend into the area of "Authentic Learning".

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 4 - Quality Education
  • SDG 11 - Sustainable Cities and Communities

Education/Academic qualification

Master of Business Administration, University of Suffolk

Award Date: 10 Oct 2017

External positions

Lecturer in Marketing and Management, University of Suffolk

1 Oct 2020 → …