James Parslow-Williams

James is a Lecturer in Marketing with the Norwich Business School, where he writes, delivers lectures, and seminars, as well as assessing and moderating within the NBS offering. He is the course director for Marketing and Management and the current module organiser for “Principles of Marketing” (NBS-4105B) and “Buyer Behaviour and Interactive Marketing” (NBS-7036X). He is also one of the co-module organisers for “Digital Marketing” (NBS-5122B) with Dr Lucill Curtis. He also supports modules in Marketing Communications both for undergraduate and postgraduate courses offered at NBS. James is a Plagiarism officer at NBS and is part of a team who are responsible for ensuring consistency within NBS/SSF concerning the implementation of plagiarism procedures and practice. He also has duties to investigate suspected cases of plagiarism, to ensure the fair treatment of students.

James is also the Undergraduate Programme Director (UGPD) for Norwich Business School and plays a key role in the management and delivery of NBS’s undergraduate programmes. James is responsible for ensuring high standards of academic excellence, enhancing student experience, and overseeing the smooth running of the undergraduate programmes. The UGPD works closely with faculty, administrative staff, and students to design, deliver, and review the programme curriculum, ensuring it aligns with the university’s strategic objectives.

James's duties undertaken in these roles have been to participate in student recruitment activities, including attending University Open and Visit Days/Evenings, recruitment fairs, school/business visits, and outreach activities. Marketing activities that raise the course profile and enhance its reputation, including liaising with media about stories/news related to the course and its past and present students. To develop links with professional bodies and external agencies as appropriate. To encourage and assist in the development and operation of alumni relations, events, and network.

Before working at UEA, James was employed as a Lecturer in Marketing and Management at the University of Suffolk, where he developed, taught, and assessed the offered curriculum at the business school.  He had also been leading the design and delivery of the Institute of Leadership and Management commercial courses. This experience built upon his prior teaching which started in 2009. During this time he has developed a teaching philosophy based on a strong foundation of high-quality lecturing, accurate assessment, fair and constructive feedback, creating critical thinking and employability skills, and adopting an innovative approach to his scholarly activities.

James is also undertaking a PhD through the University of Suffolk, which is being supervised by Professor Penny Cavenagh, and Associate Professor Dr Tom Vine. The theme of his PhD is focused on culture, identity and branding, all of which have foundations within the field of marketing, and this strengthens his depth of knowledge and strongly contributes to his scholarly activities. His research interests also extend into the area of "Authentic Learning".

James has achieved or is working towards the following: 

• A Fellow of the "Higher Educational Academy".
• A Chartered Manager with the Chartered Management Institute.
• A Fellow with the Chartered Management Institute.
• A Fellow with the Institute of Leadership and Management.
• An Associate member of the Chartered Institute of Marketing.
• He is working towards his "Chartered Marketer" status for the Chartered Institute of Marketing.