James Parslow-Williams

James is a Lecturer in Marketing at Norwich Business School (NBS), where he contributes extensively to the School’s pedagogical framework through the design, delivery, and assessment of core curricula. Currently, he serves as the Module Organiser for Principles of Marketing (NBS-4105B). Furthermore, he co-leads the Digital Marketing (NBS-5122B) module in collaboration with Dr Lucill Curtis and provides specialist support for undergraduate and postgraduate modules in Marketing Communications with Dr Yiwen Hong and Dr Mohammad Hoque.

In addition to his teaching portfolio, James also serves as the Undergraduate Programme Director (UGPD) for Norwich Business School. James exercises strategic oversight regarding the management and delivery of the undergraduate portfolio. He is responsible for upholding high standards of academic excellence and enhancing the student experience. Collaborating closely with faculty and administrative stakeholders, he ensures that the curriculum remains innovative and aligned with the University’s broader strategic objectives. James's dual status as a Chartered Manager and Chartered Marketer reflects this commitment to maintaining the highest standards of professional and pedagogical practice.

James also holds an administrative role as a Plagiarism Officer. In this capacity, he operates within a specialised team dedicated to maintaining academic integrity across NBS and the Faculty of Social Sciences (SSF). His responsibilities include the rigorous implementation of plagiarism procedures and the investigation of suspected misconduct, ensuring both procedural consistency and the equitable treatment of the student body.

His commitment to the School’s growth is further evidenced by his active involvement in external engagement and recruitment. This includes representing the University at recruitment fairs and outreach events, as well as spearheading marketing initiatives to enhance the program's reputation. James also facilitates the development of professional links with external agencies and professional bodies, while fostering robust alumni relations and networking opportunities.

Prior to his appointment at the University of East Anglia (UEA), James was a Lecturer in Marketing and Management at the University of Suffolk. There, he was responsible for curriculum development and the delivery of Institute of Leadership and Management (ILM) commercial courses. Since commencing his teaching career in 2009, James has cultivated a teaching philosophy rooted in high-quality lecturing, rigorous assessment, and the provision of constructive feedback. His approach prioritises the development of critical thinking and employability skills through innovative scholarly activity.

James has achieved the following: 

• A Fellow of the "Higher Educational Academy".
• A Chartered Manager with the Chartered Management Institute.
• A Fellow with the Chartered Management Institute.
• A Fellow with the Institute of Leadership and Management.
• An Associate member of the Chartered Institute of Marketing.
• A Chartered Marketer for the Chartered Institute of Marketing.