If you made any changes in Pure these will be visible here soon.

Personal profile


Please note that I took retirement at the end of August 2023 and became an Emeritus Associate Professor.

As a result of retiring, I no longer teach and nor am I accepting/supervising new PhD students.

Please also note that I no longer have an office at the UEA in NBS nor a work-telephone number. 

However, should you wish to contact me, please use my UEA e-mail address: j.fairbrass@uea.ac.uk



I joined Norwich Business School (NBS) at the UEA in June 2013 as a Senior Lecturer in Business and Management. I was a member of the Responsible Business Regulation Group, holding the role of Group Co-ordinator for the Business Regulation Group until December 2014. 

In January 2015, I took over as the Programme Director for the Undergraduate Programme across Norwich Business School. I completed my term of office in that role on 31st December 2018.

In September 2019, I resumed the Group Co-ordinator role for the Responsible Business Regulation group until I retired in August 2023.

Despite retiring, I remain a research active member of the UEA's Centre for Competition Policy and the Tyndall Centre.

My research interests and expertise continue to lie in a number of core areas:

  • EU Public policy and Policy-making;
  • EU Governance;
  • Regulation and de-regulation;
  • Business Lobbying Behaviour;
  • Climate Change, Environmental, and Energy Policy;
  • Sustainablility and Corporate Social Responsibility (CSR);
  • The 'Green Economy'.

Since 1996, I have been an active and leading member of the world’s largest group of scholars and policy practitioners concerned with the European Union called the University Association of Contemporary European Studies (UACES). I was elected to be UACES Committee Member (2006-2013) and held one of the Officer posts, namely, Treasurer (2007-2010). As a leading member of this society, I have jointly run three research groups, a UACES funded Study Group (2006-2008) and a UACES Collaborative Research Network (CRN) (2009-2012) both of which have been focused on EU sustainability policy. my third and final UACES CRN (2015-2018), co-convened with colleagues at the National Autonomous University of Mexico (Mexico) and the University of Maastrict (Netherlands), had members based in about 10 different countries who carried out research in a number of disciplines (including political science, economics, law, environmental studies, and management studies) and who focused on European Energy Policy.

Before coming to NBS, I had worked as Senior Lecturer in CSR at the University of Bradford, where I also held the post of Head of Group for the Strategy, Economics and International Business Group and was also Director of Studies for the Doctoral Programme.

Prior to working at Bradford, I was a Senior Research Associate at the University of East Anglia in the Centre for Social and Economic Research on the Global Environment (CSERGE), having previously trained and worked as a teacher in the Sixth Form and FE/HE College sector and as a chartered accountant in London.

I took my PhD in Government at the University of Essex which has consistently been the top ranked department of Politics and Government (in the RAE/REF) in the UK since the early 1990s.


Key Research Interests

Despite retirement, I continue to conduct research as a political scientist who focuses on public policy-making, particularly in the European Union. More specifically, my research interests and expertise lie in the following areas:

  • Climate Change, Environmental, and Energy Policy;
  • Sustainability and CSR;
  • The 'Green Economy';
  • Regulation/de-regulation;
  • Business Lobbying Behaviour

I continue to exploit theory and concepts taken from political science, public policy-making and governance scholarship and business ethics literature. My research still focuses primarily on the interaction between businesses, governments and non-governmental bodies (pressure groups such as Green peace and Friends of the Earth) with a view to exploring how public policy relating to C(S)R, the environment, energy policy and climate change are constructed and then implemented.

In geographical terms, my work still concentrates on the European Union but also extends to individual countries within the EU such as the UK, France, Germany, the Netherlands and Sweden and beyond the EU to countries such as Sri Lanka, the Russian Federation and Saudi Arabia.

For details of my publications see the Publications section.

My research has been funded from a number of sources including the European Union (EU), the UK’s Economic and Social Research Council (ESRC), UACES and the Society for the Advancement of Management Studies (SAMS). 

PhD supervision and examining

PhD Supervisions - Completed

  • 2023. A. Alsulami. 'Technology Adoption, Saudi and UK Households: An International Comparative Analysis of intention to embrace solar energy'. UEA.
  • 2023. M. Buravas. 'Reconciling Green at Work: A Classic Grounded Theory Study'. UEA.
  • 2022. M. al Dosari. 'Non-financial disclosures of the Oil and Gas Industry: International Evidence. UEA.
  • 2016. A. Collins. ‘Studies in the Economic Analysis and Regulation of Environmental and Social Problems’. UEA.
  • 2016. A. Siepong. ‘A Three-Fold Study of Multi-Dimensional Models of Green Marketing Capabilities (GMC) for the Enhancement of Green Competitive Advantage and Superior Performance: The Insights into Strategic-Behaviour and Strategic-GMC-Fit’. UEA.
  • 2012. E. Beddewela. ‘An investigation of corporate responsibility practices amongst MNCs’ subsidiaries in Sri Lanka: Implementation and influencing factors’. University of Bradford.
  • 2011. L. O’ Riordan. ‘Corporate Approaches to Stakeholder Engagement in the Pharmaceutical Industry in the UK and Germany. University of Bradford.


 PhD Examining

  • 2021. Kathryn Yvon-Mwembo. Widening Participation in Higher Education and Social Mobility in Norfolk. UEA. Internal Examiner.
  • 2020. Pam Barnes. The Politics of Nuclear Energy in the European Union. Framing the discourse: Actors, Positions and Dynamics. University of Lincoln. External Examiner.
  • 2018. Alkis Theonas Pitelis. 'The effects of public industrial policy on renewable energy innovation'. Internal Examiner, UEA.
  • 2018. Brendan Moore. 'The political effects of climate policy: Policy feedback from the European Union Emissions Trading System'. Internal Examiner, UEA.
  • 2017. O Fitch Roy. 'Negotiating the EU’s 2030 climate and energy framework: agendas, ideas, and European interest groups'. External Examiner. University of Exeter.
  • 2016. V. Gravey. ‘Does the European Union have a reverse gear? Environmental policy dismantling, 1992-2014. Internal Examiner. UEA.
  • 2011. M. N. Verma. ‘New trends in environmental and socially responsible management in the cement manufacturing’. Internal Examiner. University of Bradford.
  • 2007. A. Barron. ‘The Effects of culture on the production of information and communication technologies (ICT) in France and Germany’. Internal Examiner. University of Bradford.


Teaching Interests

I have very extensive and far-ranging teaching experience spanning almost 45 years. That experience includes teaching in primary and secondary schools, Further and Higher Education Colleges, and a number of Universities. I delivered both undergraduate and postgraduate courses. I have supervised to completion a number of PhDs and acted as internal and external PhD Examiner.  My teaching included vocational, academic and professional programmes.

During my teaching career there were two main foci, both closely related to my research. The first concerned EU governance, public policy and policy making. The second related to corporate citizenship, corporate (social) responsibility and sustainability.

In the first area (EU governance and public policy), I developed a number of modules and taught them from the early 1990s. With regard to CSR, I created several modules and delivered them from the early 2000s.

At NBS, I have taught on the UG, MSc, and MBA programmes, delivering modules in ‘Corporate Responsibility’ and 'Strategic Management’. In 2019-20, I introduced a new module to the UG Programme on 'European Business: Brussels, Business, Brexit and Beyond' that examines the interaction between businesses and the EU.

I hold a Post-Graduate Certificate in Education and am also a Fellow of the Higher Education Academy (FHEA).

Postgraduate Research Opportunities


Past areas of PhD supervision and research included:

  • Corporate Social Responsibility and business ethics;
  • Sustainability;
  • Climate Change, Environmental, and Energy Policy;
  • The 'Green Economy';
  • Public Policy-making and Governance, particularly in the European Union;
  • Regulation/de-regulation;
  • Business Lobbying Behaviour



Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 6 - Clean Water and Sanitation
  • SDG 7 - Affordable and Clean Energy
  • SDG 9 - Industry, Innovation, and Infrastructure
  • SDG 12 - Responsible Consumption and Production
  • SDG 13 - Climate Action
  • SDG 17 - Partnerships for the Goals

Collaborations and top research areas from the last five years

Recent external collaboration on country/territory level. Dive into details by clicking on the dots or