Projects per year
Personal profile
Biography
My expertise encompasses advanced statistical modelling, machine learning, advanced analytics, and AI-informed decision-making, as well as their applications in marketing and consumer behaviour.
I have authored over 180 publications in leading management and business journals, including the Journal of the Association for Information Systems, British Journal of Management, Tourism Management, Journal of Travel Research, European Journal of Marketing, Psychology & Marketing, and Journal of Business Research and others. I have fundamentally shaped how research is designed and validated. My work has earned more than 40,000 citations on Google Scholar, placing me on the Clarivate Highly Cited Researchers 2025 list and the Stanford Top 2% Most Cited Scientists list (2023–2025). I am also the author of the most cited (ranked No.1) article in marketing globally in Shugan’s Top 20 Marketing Meta-Journal.
I hole significant leadership roles in the global scholarly community, serving as Associate Editor for the Journal of Consumer Behaviour, International Journal of Consumer Studies, The Service Industries Journal, and the Australasian Marketing Journal, and as Lead Guest Editor for several special issues.
I am currently the Head of Group (Marketing) for Norwich Business School.
My office hours are by appointment. Please send me an email.
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Projects
- 2 Active
-
Innovate UK KTP UEA/Norwich BID
Cornford, J. (Principal Investigator), Cheah, J. H. (Co-Investigator) & Jones, R. (Co-Investigator)
6/07/26 → 5/01/28
Project: Research
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Innovate UK KTP UEA/Norwich BID
Cornford, J. (Principal Investigator), Cheah, J. H. (Co-Investigator) & Jones, R. (Co-Investigator)
6/07/26 → 5/01/28
Project: Research
Research output
- 35 Article
-
Multigroup analysis of more than two groups in PLS-SEM: A review, illustration, and recommendations
Cheah, J.-H., Amaro, S. & Roldan, J. L., Feb 2023, In: Journal of Business Research. 156, 113539.Research output: Contribution to journal › Article › peer-review
Open AccessFile355 Citations (Scopus)76 Downloads (Pure) -
PLS-SEM’s most wanted guidance
Becker, J.-M., Cheah, J.-H., Gholamzade, R., Ringle, C. M. & Sarstedt, M., 2 Jan 2023, In: International Journal of Contemporary Hospitality Management. 35, 1, p. 321-346 26 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile1147 Citations (Scopus)927 Downloads (Pure) -
It's all part of the customer journey: The impact of augmented reality, chatbots, and social media on the body image and self‐esteem of Generation Z female consumers
Ameen, N., Cheah, J.-H. & Kumar, S., Nov 2022, In: Psychology and Marketing. 39, 11, p. 2110-2129 20 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile165 Citations (Scopus)55 Downloads (Pure) -
Are unmanned smart hotels du jour or are they here forever? Experiential pathway analysis of antecedents of satisfaction and loyalty
Chang, Y.-S., Cheah, J.-H., Lim, X.-J., Morrison, A. M. & Kennell, J. S., Jul 2022, In: International Journal of Hospitality Management. 104, 103249.Research output: Contribution to journal › Article › peer-review
Open AccessFile74 Citations (Scopus)84 Downloads (Pure) -
Go digital: can the money-gift function promote the use of e-wallet apps?
Lim, X.-J., Ngew, P., Cheah, J.-H., Cham, T. H. & Liu, Y., 2 Nov 2022, In: Internet Research. 32, 6, p. 1806-1831 26 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile49 Citations (Scopus)105 Downloads (Pure)