, Le Meunier-FitzHugh, K.
, Labadie, G. J.
& Roux, F.
, Marketing Challenges in a Turbulent Business Environment: Proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress. Springer
, ( Developments in Marketing Science: Proceedings of the Academy of Marketing Science).
Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review