Kevan Williams

Kevan Williams


  • 2.13 Thomas Paine Study Centre

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Personal profile


In summary: I've worked in the private sector, the public sector, the higher education sector and have started and run a small business. I remain a founding partner in a consultancy and continue as a consultant, facilitator and trainer. I am an experienced company director and currently am a Director of an education services company.

I am very enthusiastic about education; having left School at 16 to be a factory hand, I spent 14 years doing part-time courses from A-levels to PhD.  Then had a break and did an MBA part-time.

Currently I am an Associate Professor of Strategy teaching strategy, marketing, leadership and sales among other subjects.  My teaching is wholly focused on helping students achieve greater success in the realities of their career and the future world of business. Teaching is a joy and teaching business is a particular joy for the business is all around us.  Not being hindered in teaching historic case studies, every day we can explore the new realities of business. 

Recently I was the Associate Dean of Admissions for the Faculty of Social Sciences, leading and supporting seven schools to recruit 40% of our university student intake. In addition, I worked on special projects for new cross faculty courses.   Also I  have been the Associate Dean for Enterprise / Innovation in Social Sciences and previously within the Business School I was the Director of Admissions and the Director of Enterprise, Engagement and External Relations.

I was the inaugural course director of the world's first MBA in Strategic Carbon Management and then the first course Director of our MSc Enterprise and Business Creation; both special courses in the market involving schools from across the faculties at UEA.

Personal interests centre on ‘enterprise education’ and how we can help people become better at business. Developing commercial skills and developing businesses is a particular interest but also developing enterprising skills in a wider perspective, eg developing leadership skills.   

I have a particular interest in students, professionals and organisations who are new or relatively new to the commercial environment, e.g. public-sector, organisations, technology based business, new consultancies, etc.  These organisations have knowledge and experience relevant to marketplace and now wish to turn what they have into a business.  Previously a research scientist, I retain a specific interest in the commercial exploitation of scientific knowledge and other technology areas, e.g. engineering, and in the commercial exploitation of research in general.

I've had the pleasure to publish two books recently both aimed at a wide audience:

  • A practical pocket guide to strategy called ‘Strategic Management' published in the ‘Essential Managers series by Dorling Kindersley; and,
  • A guide to anyone wanting or needing to write a business plan called ‘Brilliant Business Plan published by Prentice Hall.

Teaching Interests

strategy, leadership, change, marketing, brand, sales. 


Current modules where I teach and/or am Module Organiser:

Strategy - MBA (full-time)

Strategy - Executive MBA (part-time)

Strategy - Senior Leaders Degree Apprenticeship (part-time)

Business: winning, and the art of  - MSc Enterprise and Business Creation

Strategic Management - 3rd year undergraduate

Introduction to Business - 1st year undergraduate

Leadership for Medical Success - 1st year medical students

External positions

External Examiner, University of Lincoln

1 Oct 201730 Sep 2021