Lucill Curtis

Lucill Curtis


  • 0.17 Thomas Paine Study Centre

Accepting PhD Students

PhD projects

Any aspects of digital marketing including, but not restricted to: Social Media Management

Personal profile


Dr Lucill Curtis is an Associate Professor in Marketing within the Marketing group at Norwich Business School (NBS). She is also a member of the senior leadership team and executive team as the Director of Admissions, Marketing and Recruitment and the Teaching Programme Director (Eight courses) in order to support and enhance the student experience. Prior to joining the Faculty of Social Sciences at UEA, on 1 September 2017, Lucill spent four years at Essex Business School. Prior to that she worked within marketing communications management for more than 16 years, within the pharmaceutical and healthcare sector, local government and as a marketing consultant, where she achieved seven industry awards for excellence in leadership, PR and marketing.

She leads modules for undergraduates and postgraduates, including: Digital Marketing and Social Media and Marketing and Customer Focus. Her current research and consultancy interests relate to the management of digital marketing interventions within SMEs to drive growth, as well as the broader impact of digitalisation on society and communities, including current research on the integration of Metaverse technologies in teaching. Details of her publications to date can be found on:

She has also presented at various national and international management and marketing conferences. A pedagogical research project that she worked on recently was shortlisted for an International e-Learning Excellence award. During the last few years she has worked on several externally funded consultancy projects, focussing on the online customer journey and experience, where recommendations have been made to improve brand touchpoints, enhance brand awareness and increase sales. An example case study is available here: 

Lucill holds a BA (Hons) in English Literature, Postgraduate diplomas in Journalism, PR and Education, and an MBA (distinction) for which she received a Chartered Management Institute Award in 2012. Her PhD focussed on digital marketing, specifically social media management in B2B organisations. She is a Senior Fellow of the Higher Education Academy (SFHEA), a Fellow of the Chartered Institute of Marketing (FCIM), a member of the Chartered Institute of PR (MCIPR) and a Certified Management and Business Educator (CMBE).





Teaching Interests

I am the module organiser for the second year UG option module: Digital Marketing and the Service Economy

I am also the module organiser for Marketing and Customer Focus for the full-time and Exec/SLA MBA programme .

I also supervise marketing-related MSc dissertations.



Administrative Posts

I am the Director of Admissions, Recruitment and Marketing and a Teaching Programme Director 

I was previously the Course Director for the BA Marketing and Management degree course - currently ranked 6th in the UK [Marketing and Public Relations] in the Guardian League Tables 2023.


Senior Fellow of the Higher Education Academy (SFHEA)

Fellow of the Chartered Institute of Marketing (FCIM)

Member of the Chartered Institute of Public Relations (MCIPR)

Certified Management and Business Educator (CMBE)

Occasional reviewer for Industrial Marketing Management (3* CABs) and International Journal of Consumer Studies (2* CABs).




Education/Academic qualification

Business and Marketing, Doctor of Philosophy, University of Essex

Award Date: 12 Apr 2017

External positions

External Examiner, University of Greenwich

1 Sep 2022 → …

Media Expertise

  • Marketing
  • Education
  • Technology

Collaborations and top research areas from the last five years

Recent external collaboration on country/territory level. Dive into details by clicking on the dots or