Maleeya Buravas

Maleeya Buravas

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Personal profile

Biography

My name is Maleeya Buravas.  I am a first year PhD in Management. I am interested in Sustainability marketing, green/ greenwashing marketing communication.  My intended research topic is about whether or not the greenwashing communication has an effect on the authentic green communication.  My intention is I will examine the consumers' responses after exposure to the greenwashing claims. I'm curious in their reactions and their responses to both the greenwashing communicator itself and the genuine one.  Additionally, I would like to investigate if the greenwash has any impact on sustainable/green market as a whole.