Personal profile
Biography
My name is Maleeya Buravas. I am a first year PhD in Management. I am interested in Sustainability marketing, green/ greenwashing marketing communication. My intended research topic is about whether or not the greenwashing communication has an effect on the authentic green communication. My intention is I will examine the consumers' responses after exposure to the greenwashing claims. I'm curious in their reactions and their responses to both the greenwashing communicator itself and the genuine one. Additionally, I would like to investigate if the greenwash has any impact on sustainable/green market as a whole.