Mohammad Tayeenul Hoque


  • NBS

Accepting PhD Students

  • Source: Scopus
  • Calculated based on number of publications stored in Pure and citations from Scopus

Personal profile


Dr. Mohammad Tayeenul Hoque, a dynamic and passionate educator, joined Norwich Business School as a Lecturer in Marketing in November 2023. His academic journey began with completing a Ph.D. at Norwich Business School in 2017, immersing him in research and academic excellence at the University of East Anglia (UEA).

Dr. Hoque's teaching philosophy focuses on creating an engaging, research-oriented learning environment, integrating the latest marketing trends and strategies. His commitment to this approach has significantly enhanced student engagement and educational quality.

In research, Dr. Hoque explores knowledge management, marketing, and digital transformation in export-centric enterprises, as well as the efficacy of influencer marketing in Bottom of Pyramid markets. His work, known for its meticulous quantitative analysis and experimental design, has been published in prestigious journals like the Journal of Knowledge Management, International Marketing Review, and the Journal of Business Research.

Postgraduate Research Opportunities


  1. Influencer Marketing
  2. AI and Healthcare Management
  3. Internationalization Strategy and Controllability of Business failure



Associate Professor in Marketing & IB: North South University (May 2022 to October 2023)

Assistant Professor in Marketing & IB: North South University (May 2017 to April 2022)

Associate Tutor, Norwich Business School, UEA (October, 2012 – July 2015)

Senior banking and budgeting analyst at “Aman Group Ltd.” (November 2010 to Feb 2011).

Consumer banking intern at "Standard Chartered Bank" (From February 2009 to May 2009).

Administrative Posts

Academic Background:

  • Chairman at the Department of Marketing & International Business in North South University (From September 09, 2017 to January 09, 2023): I oversaw the recruitment of new faculty members, both locally and internationally, ensuring a diverse and talented team. Additionally, I conducted ongoing evaluations of faculty members' teaching performance, promoting continuous improvement and maintaining high teaching standards within the department.
  • Recognizing the importance of research excellence, I organized research seminars aimed at enhancing faculty members' research skills in quantitative research design. Furthermore, I actively facilitated research collaboration opportunities among faculty members within the marketing and international business department, fostering a vibrant and collaborative research culture.
  • Chair of curriculum development committee at the department level:
    • Five new modules were introduced to upgrade the department of marketing & international Business’s strength globally.
    • Develop a new program: BBA in Marketing Analytics
    • Arranged training sessions such as SQL and Python to improve faculty members’ skills on marketing analytics modules.
  • Chair of organizing committee of “First Regional Conference on Marketing & International Business” that was organized at North South University premises in collaboration with Jagdish Sheth School of Management and BML Munjal University (Delhi) on August 20, 2021.
  • Co-Chair of 1st Academy of International Business-South Asia Chapter Conference hosted by the “Indian Institute of Management Visakhapatnam” on January 23-24, 2021.

Areas of Expertise

Knowledge Management in International Markets, Generative AI in B2B Marketing, AI in Healthcare Marketing, Influencer Marketing,

Education/Academic qualification

Business and Marketing, Doctor of Philosophy, University of East Anglia

Award Date: 4 Apr 2017

External positions

Board Member, Academy of International Business: South Asian Chapter

1 May 202115 Mar 2024


  • Marketing