Personal profile
Biography
Morten Hviid is Emeritus Professor of Law specialising in competition law, contract law, tort law and the economics approach to law. He joined UEA Law School in September 2004 and retired September 2025.
Prior to joining the Law School he held posts in the Economics Departments at University of Copenhagen and University of Warwick and in the School of Economic and Social Studies, University of East Anglia.
Morten is a founding member of the Centre for Competition Policy and was from August 2011 to December 2018 its Director. He is a Honorary Professor at CREATe [Centre for Regulation of the Creative Economy] at the University of Glasgow (2025-2028).
Morten holds an MA and a PhD in Economics from University of Warwick as well as an economic degree from University of Aarhus, Denmark. He is a former editor of the Journal of Industrial Economics and associate editor of the International Journal of Industrial Organization.
Key Research Interests
My current research is focused on:
- Policy arguments used in tort cases;
- The effects of digitalisation and AI on IP law in general with a focus on the creative industries.
- Danish cooperatives 1882-1915
Areas of Expertise
EU and UK Competition Law and Competition Policy; Economic analysis of Tort; Economic analysis of contract law.
External positions
CREATe Honorary Professor, University of Glasgow
2025 → 15 Apr 2028
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 7 Affordable and Clean Energy
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SDG 9 Industry, Innovation, and Infrastructure
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SDG 13 Climate Action
Projects
- 11 Finished
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Increasing block tariffs
Hviid, M. (Principal Investigator), Deller, D. (Co-Investigator) & Lu, L. (Researcher)
31/01/17 → 31/12/17
Project: Consultancy
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Korean Government Long-Term Fellowship for Overseas Studies
Hviid, M. (Principal Investigator) & Stephan, A. (Co-Investigator)
1/11/16 → 31/10/18
Project: Research
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CCP The effect of automated anti-piracy systems: the consequences for cultural diversity
Jacques, S. (Principal Investigator), Hviid, M. (Co-Investigator) & Street, J. (Co-Investigator)
Arts and Humanities Research Council
1/06/16 → 30/11/16
Project: Research
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CCP_Collective Switching
Hviid, M. (Principal Investigator), Bernal, P. (Co-Investigator), Deller, D. (Co-Investigator) & Waddams, C. (Co-Investigator)
Office of Gas and Electricity Markets
1/05/16 → 31/03/17
Project: Research
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CPP The Effect of Competition Law on Collective Management Organisation (CMO) Regulation
Deazley, R. (Principal Investigator), Hviid, M. (Principal Investigator) & Street, J. (Co-Investigator)
Arts and Humanities Research Council
1/06/15 → 30/09/15
Project: Research
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CCP Response to Consultation on Artificial Intelligence and Copyrights 2025
Kahwaji, A., Hviid, M. & Gao, Y., Mar 2025, 8 p.Research output: Other contribution
File28 Downloads (Pure) -
CMA’s consultation on Consumer Protection: enforcement guidance
Amodu, T. & Hviid, M., 23 Jan 2025Research output: Other contribution
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Market concentration, supply, quality and prices paid by local authorities in the English care home market
Espuny Pujol, F., Hancock, R., Hviid, M., Morciano, M. & Pudney, S., Aug 2021, In: Health Economics. 30, 8, p. 1886-1909 24 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile4 Citations (Scopus)28 Downloads (Pure) -
Response to CMA Consultation: Retained Vertical Agreements Block Exemption Regulation
Deutscher, E., Ennis, S. & Hviid, M., Jul 2021, Centre for Competition Policy.Research output: Other contribution
Open Access -
Response to Financial Conduct Authority: General insurance pricing practices market study – Consultation on Handbook changes
Calef, A., Deller, D., Hviid, M. & Lyons, B., 18 Dec 2020, 6 p.Research output: Other contribution
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Elias Deutscher, Sean Ennis, Morten Hviid, Response to CMA Consultation: Retained Vertical Agreements Block Exemption Regulation, Jul 2021
Hviid, M. (Contributor)
2021Activity: Other activity types › Consultation Response
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Catherine Waddams, Morten Hviid, Michael Brock, David Deller & Paul Bernal, Response to Department for Business, Energy & Industrial Strategy: Domestic energy retail consultation Opt-in switching and testing opt-out switching, Oct 2021
Hviid, M. (Contributor)
2021Activity: Other activity types › Consultation Response
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Mike Brock, David Deller & Morten Hviid response to Liberal Democrat Utilities Working Group: Call for Evidence – Theme: water industry regulation, June 2020
Hviid, M. (Contributor)
2020Activity: Other activity types › Consultation Response
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Mike Brock, David Deller, Sean Ennis, Morten Hviid & Catherine Waddams Price response to Liberal Democrat Utilities Working Group: Call for Evidence – Theme: energy regulation, June 2020
Hviid, M. (Contributor)
2020Activity: Other activity types › Consultation Response
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Newsletter article: Algorithms, Personalised Pricing and the Ultimatum Game, CCP Bulletin 40, Winter 2020.
Hviid, M. (Contributor)
2020Activity: Other activity types › Other
Press/Media
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Does Every Little Supermarket Price Guarantee Help?
22/11/13
1 item of Media coverage
Press/Media: Blog
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Do Pub Tenants need a Special Regulator to Adjudicate Contracts with Pub Owners?
15/01/13
1 item of Media coverage
Press/Media: Blog
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Supermarket Price Guarantees - and then there were three
14/10/11
1 item of Media coverage
Press/Media: Blog
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