Projects per year
Personal profile
Areas of Expertise
Risk; risk perception; risk attitudes; cyberpsychology; judgment and decision-making
Biography
Dr Piers Fleming is an Associate Professor on the BSc Psychology programme. He joined the school in 2006. Dr Fleming’s work is focussed upon behaviour and judgments under uncertainty, including studies on risk assessment and perception. He is a Chartered Psychologist (C.Psychol.) of the British Psychological Society (BPS). Dr Fleming is an active researcher with expertise on risk judgements and decision-making and also works in the area of behavioural economics.
Dr Fleming has a BSc (Hons) from the University of Leeds, and an MSc and PhD in Psychology from the University of Lancaster.
Indicative Publications
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Fleming, P., Watson, S. J., Patouris, E., Bartholomew, K. J., & Zizzo, D. J. (2017). Why do people file share unlawfully? A systematic review, meta-analysis and panel study. Computers in Human Behavior, 72, 535-548. DOI: 10.1016/j.chb.2017.02.014
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Watson, S. J., Zizzo, D. J., & Fleming, P. (2016). Risk, Benefit, and Moderators of the Affect Heuristic in a Widespread Unlawful Activity: Evidence from a Survey of Unlawful File-Sharing Behavior. Risk Analysis, 37(6), 1146-1156. DOI: 10.1111/risa.12689
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Watson, S.J., Zizzo, D.J., and Fleming, P. (2015) Determinants of Unlawful File Sharing: A Scoping Review, PLoS ONE, 10(6) e0127921.DOI: 10.1371/journal.pone.0127921
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Fleming, P., and Zizzo, D. J. (2014). A Simple Stress Test of Experimenter Demand Effects. Theory and Decision, 78, 219-231. DOI:10.1007/s11238-014-9419-2 (Open Access).
Visit Dr Fleming's website.
Key Research Interests
Keywords: Risk; risk perception; risk attitudes; cyber-psychology
Dr Fleming's research focuses upon individuals' perceptions of risks and decision making. The goal is to extend existing theoretical work into real world applications and to examine the mechanisms at work. This includes considering the emotional and rational processes involved in risk perception and decision making; to examine the interplay between the two types of system and their consequences for judgements and biases. Dr Fleming's research uses a range of quantitative measures and methods, including psychophysical, experimental (behavioural), and correlational methods to achieve these aims.
Dr Fleming believes in a multi-method approach to gain convergent evidence to address theoretically interesting psychological processes. He has experienced the benefits of inter-disciplinary collaboration and sees the value in perspectives offered from outside psychology as a complement to those from within. His aim is to better understand how cognition, emotion and individual differences contribute to decisions that people make and to dealing with risk in particular.
For more information about Dr Fleming’s research and for a full publication list, please visit www.pfleming.co.uk.
Teaching Interests
Year 1
Research Methods and Statistics Teaching
Year 3
Final year project supervision
Psychology of Risk
Undergraduate Projects: Final Year Research Project
Risk and Decision-Making projects
There are several ongoing projects which Dr Fleming is studying which lend themselves to being part of an undergraduate dissertation. Students will be supported to learn research skills, develop psychological tools and implement sound research designs. Students will also collect and analyse data before submitting a research report.
Current research topics include:
- Individual Differences in Risk perception/behaviour
- Emotional processing and Risk perception/behaviour
- Characteristics of successful Risk communication
- Online or digital hazards and decision-making
Master's Supervision Topics:
- Risk perception and Artificial Intelligence
- Artificial Intelligence interaction effects on judgment and decision-making
Contact Dr Piers Fleming if you are interested in pursuing a project in one of these areas.
Key Responsibilities
Teaching Director
Collaborations and top research areas from the last five years
Projects
- 5 Finished
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The Value of Personal Data Privacy
Fleming, P., Bayliss, A. & Seger, C.
Arts and Humanities Research Council
1/06/15 → 31/08/17
Project: Research
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A Field Experiment on the Determinants of Unlawful File Sharing
Arts and Humanities Research Council
1/01/15 → 31/08/17
Project: Research
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Centre for Creativity, Regulation, Enterprise & Technology (CREATe)
Street, J., Fleming, P., Hviid, M., Laidlaw, E. & Zizzo, D.
Arts and Humanities Research Council
1/10/12 → 31/08/17
Project: Research
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Do individual differences in Social Desirability Bias imply sensitivity to social pressure and risk?
Fleming, P. & Zizzo, D.
1/08/08 → 31/07/09
Project: Research
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Tell me more, tell me more: Repeated personal data requests increase disclosure
Fleming, P., Edwards, S. G., Bayliss, A. P. & Seger, C. R., 28 Mar 2023, In: Journal of Cybersecurity. 9, 1, tyad005.Research output: Contribution to journal › Article › peer-review
Open AccessFile17 Downloads (Pure) -
Relative deprivation and hope: Predictors of risk behavior
Keshavarz, S., Coventry, K. R. & Fleming, P., Sep 2021, In: Journal of Gambling Studies. 37, p. 817–835 19 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile7 Citations (Scopus)25 Downloads (Pure) -
The role of personal data value, culture and self-construal in online privacy behaviour
Fleming, P., Bayliss, A. P., Edwards, S. G. & Seger, C. R., 16 Jul 2021, In: PLoS One. 16, 7, e0253568.Research output: Contribution to journal › Article › peer-review
Open AccessFile8 Citations (Scopus)24 Downloads (Pure) -
Anchor-based goals and personality effects on hazard identification in risk assessment
Fleming, P. & England, H., Oct 2020, In: Journal of Risk Analysis and Crisis Response. 10, 3, p. 113-118 6 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile1 Citation (Scopus)21 Downloads (Pure) -
Perceived attractiveness of two types of altruist
Norman, I. & Fleming, P., Aug 2019, In: Current Psychology. 38, 4, p. 982–990 9 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile5 Citations (Scopus)17 Downloads (Pure)