Prachi Hejib

Prachi Hejib


  • ECO

Personal profile


Prachi is a Research Student in the School of Economics. Before starting her PhD, she studied Behavioural Economics at the University of Nottingham where she developed her interests in experimental economics and individual decision making.

In particular, she is interested in how behavioural biases affect individual decision making in complex and uncertain environments such as investment decisions for pension plans; whether firms can use these biases to take advantage of consumers in the new robo-advice type of facilities; and how regulators can minimise such negative effects. Other areas of interest include lying aversion, risk attitudes, social preferences, conditional cooperation, and game theory.

Her PhD is linked with the work of the Network for Integrated Behavioural Sciences (NIBS) who hold an ESRC Grant under the theme "The science of consumer behaviour". She is also associated with the Centre for Competition Policy (CCP), and Centre for Behavioural and Experimental Social Science (CBESS).

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 12 - Responsible Consumption and Production