Raghdah Aljuwaiser

I am a lecturer in Marketing at Taif University in Saudi Arabia in the business administration department, where I teach various subjects such as principle of marketing, strategic marketing, consumer behaviour and international marketing. I hold a BSc in Management of Housing and Institutions from King Abdulaziz University in Saudi Arabia, where I graduated with first class honours, and an MSc in Marketing Management Practice from the University of Sheffield in the UK. Before embarking on the academic sector, I worked in the non-profit sector in both administrative and marketing positions, during which I became aware of my interest in non-profit marketing and this has paved the way for me to explore branding in non-profit organisations in Saudi Arabia in my PhD.