Rasem Qudaih

Rasem Qudaih


  • NBS

Personal profile


Rasem joined the Norwich Business School in 2019 as a PhD researcher in the Innovation, Technology and Operations Management (ITOM) Research group under the supervision of Dr Nikolaos Korfiatis and Associate Professor James Cornford. Rasem holds a degree in Business Administration. BBA (Hons) and a Master's Degree in Business Administration (MBA). Additionally, he holds a Level 7 Diploma in Professional Business Consulting from Chartered Management Institute (CMI). Before joining NBS, Rasem had over ten years of experience managing businesses within the service and hospitality industries in Sweden.

Key Research Interests

Innovation and Organisational Transformation, Digital Business, Customer Satisfaction, Service Quality and Performance, Data-Driven Decision Making (DDDM) and Electronic Word-of-Mouth.


  • MSc dissertation supervisor. 
    Supervise a group of MSc students on their dissertations. 01/05/2023→Present.
  • Associate Tutor at Norwich Business School for the digital business module, MSc. 01/05/2023 → Present.
  • MBA Mentor at Norwich Business School (UEA).
    Helping a group of MBA students to apply their business experiences to the MBA programme. 01/09/2022→Present.
  • Associate Tutor at Norwich Business School for the Project Management Module, 2nd-year undergraduates, seminar leader, and marker of the module scripts. 31 January 2022 → Present.
  • Guest Lecturer at the operation Logistic Management (MSc), Teaching the bullwhip effect, which is a key concept in operations (UEA). 24/11/2021.
  • MBA Ambassador at Norwich Business School (UEA).
      Working in partnership with the MBA course team in relation to the development of alumni events and activities. 01/2020→Present.
  • Consultancy Project, Norwich Business School (UEA). Worked closely with the business client (PIL Membranes Ltd) to boost their business to attract new potential marketing channels by providing a completed marketing strategy plan for them to implement within the next few years. 05/2017→09/2017.
  • Consultancy Project, Norwich Business School (UEA).
    Performed and developed strategic plans for the business client (Billi UK LLP) to be prepared for larger future growth, provided suggestions for improving customer service and allocation of responsibilities inside of the organisation from B2B with a view of future growth over the next five years. 09/2017→12/2017.

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 4 - Quality Education
  • SDG 8 - Decent Work and Economic Growth
  • SDG 12 - Responsible Consumption and Production


  • Higher Education
  • Electronic Information Resources
  • Databases