Rasem Qudaih

Rasem Qudaih


  • NBS

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Personal profile


Rasem joined the Norwich Business School in January 2019 as a PhD student in the Innovation, Technology and Operations Management (ITOM) Research group under the supervision of Dr Nikolaos Korfiatis and Associate Professor James Cornford. Rasem holds a degree in Business Administration. BBA (Hons) as well as a Masters Degree in Business Administration (MBA). He also holds a Level 7 Diploma in Professional Business Consulting. Before joining NBS, Rasem had several year’s experience running businesses within the service and hospitality industries in Sweden. His research interests lie in the areas of data driven decision making (DDDM), customer perceptions, customer experience, service quality and performance, and his current study abou the  Impact of airport service quality on passengers evaluation: Moderating effect of Domestic bias.