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Sam Creed


  • NBS

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Personal profile


Sam is a postgraduate researcher focusing on how different types of SMEs leverage the capabilities they attain from Digital Transformation among Traditional, Born Digital, and Grown Digital Business Models. Her postgraduate research has been fully funded by the UEA Postgraduate Research Studentship, offered by the Norwich Business School.

Dr Dimitrios Dousios.
Prof. Sara Connolly.

Teaching Interests

Sam has previously been an Associate Tutor on the NBS-6131B: Entrepreneurship and Enterprise Creation module (office hours outlined as follows).
Office hours: Fridays - 16:00 - 17:00 via MS Teams (unless via agreed arrangement).

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 9 - Industry, Innovation, and Infrastructure

Education/Academic qualification

Master in Science, University of East Anglia


Bachelor of Science, University of East Anglia