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Sam Creed

Miss

  • NBS

Personal profile

Biography

Sam joined the University of East Anglia as a postgraduate researcher in October 2021, and she is a member of the Norwich Business School's Strategy and Entrepreneurship Group.

Sam completed her undergraduate and postgraduate studies at the University of East Anglia. She holds a BSc (Hons) in Business Information Systems and an MSc in Enterprise and Business Creation.

Her doctoral research investigates how different types of SMEs leverage the capabilities they attain from Digital Transformation among Traditional, Born Digital, and Grown Digital Business Models (funded by the Norwich Business School PhD Studentship).

Supervisors:
Dr Dimitrios Dousios.
Prof. Sara Connolly.

Teaching Interests

Sam has supported with the following modules as an Associate Tutor:

  1. NBS-4106A: Understanding the Business Environment - BSc (2025).
  2. NBS-7031X: Management Skills and Personal Development - MSc (2024).
  3. NBS-7102X: Dissertation - Supervision - MSc (2024).
  4. NBS-7064Y: Business Research Methods - MSc (2024).
  5. NBS-7044B: Managerial Accounting - MSc (2023).
  6. NBS-6131B: Entrepreneurship and Enterprise Creation - MSc (2023).


Office hours: Sam's office hours are by appointment only. Please contact her via email to schedule a meeting.

Key Responsibilities

Sam is a proactive member of the PGR community, having contributed towards a number of roles:

  1. NBS PGR Student Representative (2022-2025).
  2. NBS PGR Community Working Group (2024-2025).
  3. NBS Equality, Diversity, and Inclusion Committee Subgroup (2022-2024).

Education/Academic qualification

Master in Science, Dissertation: "Digitalisation in 2020: The Effects of Digitisation on Traditional, ‘Grown Digital’ and ‘Born Digital’ Business Models," Enterprise and Business Creation, University of East Anglia

… → 2020

Bachelor of Science, Computing Project: "Usability Application for Older People," Business Information Systems, University of East Anglia

… → 2019

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  1. SDG 9 - Industry, Innovation, and Infrastructure
    SDG 9 Industry, Innovation, and Infrastructure