I am a hospital pharmacist researcher and my methodological expertise is the application of behavioural science to develop and evaluate medicines optimisation interventions.

I completed my MPharm at the School of Pharmacy, University of East Anglia in 2015 and began my clinical career at Liverpool University Hospitals NHS Foundation Trust. I returned to the University of East Anglia in 2016 to complete an NHS-funded PhD in behavioural science in which I developed a ‘practitioner behaviour change intervention for deprescribing in the hospital setting’. My deprescribing intervention is being tested in an NIHR Programme Grant for Applied Research across 24 hospitals and 22,000 patients in England. After completing a series of postdoctoral positions and Lectureships at the University of East Anglia and University of Leicester, I returned to the University of East Anglia in 2025 as an Associate Professor of Behavioural and Implementation Sciences.

My grant income as chief investigator is £3.6 million including an NIHR PGfAR (NIHR206808), TRiP (NIHR202053) and an RfPB (NIHR209169). I am co-applicant on grants totalling a further £7.2 million. I founded the UK Society for Behavioural Medicine ‘Meds Op’ Special Interest Group and co-founded the Network of European Researchers in Deprescribing (NERD) (members across 25 European countries).

I play significant local, regional and national roles in research capacity building. I am the Faculty of Medicine and Health Sciences Associate Dean for Postgraduate Research, I co-lead the NIHR Applied Research Collaboration East of England Research Capacity Development workstream,  and I am a board member of the NIHR Incubator for Pharmacy Professionals and lead its early career researcher capacity building.