Usha Sundaram

Usha Sundaram


  • 0.16 Thomas Paine Study Centre

Accepting PhD Students

PhD projects

currently supervising Phd students on brands, consumption, marketplace

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Personal profile


I joined Norwich Business School in July 2013. I am a Lecturer in Business Management and Marketing. I am the Senior Academic Advisor for Norwich Business School. I teach across business and marketing subject areas including marketing, consumer behaviour, digital marketing and social media, and innovation and technology.





Kasabov, E. and Sundaram, U. (2013) A Stakeholder Approach to Branding Clusters: Pointers to a Research Agenda Regional Studies Vol.47 Issue 4, April, pp.530-543


Kasabov, E. and Sundaram, U. (2014) An Institutional Account of Governance Structures in Early Modern Business History: The Coventry Business (Hi)Story Business History Vo.56 Issue 4, pp.592-622


Kasabov, E. and Sundaram, U. (forthcoming) Conceptualising Clusters as Dynamic and Path-Dependent Pools of Skills Regional Studies (published online May 2015) pp.1-17



Administrative Posts

Office Hours  Thursday 2-3 / Friday 2-3 (Autumn Term)