Usha Sundaram

Usha Sundaram


  • 0.16 Thomas Paine Study Centre

Accepting PhD Students

PhD projects

currently supervising Phd students on brands, consumption, marketplace

Personal profile


I joined Norwich Business School in July 2013. I am a Lecturer in Business Management and Marketing. I am the Senior Academic Advisor for Norwich Business School. I teach across business and marketing subject areas including marketing, consumer behaviour, digital marketing and social media, and innovation and technology.





Kasabov, E. and Sundaram, U. (2013) A Stakeholder Approach to Branding Clusters: Pointers to a Research Agenda Regional Studies Vol.47 Issue 4, April, pp.530-543


Kasabov, E. and Sundaram, U. (2014) An Institutional Account of Governance Structures in Early Modern Business History: The Coventry Business (Hi)Story Business History Vo.56 Issue 4, pp.592-622


Kasabov, E. and Sundaram, U. (forthcoming) Conceptualising Clusters as Dynamic and Path-Dependent Pools of Skills Regional Studies (published online May 2015) pp.1-17



Administrative Posts

Office Hours  Thursday 2-3 / Friday 2-3 (Autumn Term)

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 12 - Responsible Consumption and Production