Projects per year
Wendy’s research programme uses methods, theory and evidence from behavioural science, health psychology and implementation science (i) to understand behaviour of patients, health practitioners and the public, and (ii) to develop and evaluate interventions to support behaviour change. Key behaviours of interest include the promotion of physical activity, healthy eating, supporting medication taking, and health practitioner delivery of evidence-based care. Her interests include scalable behaviour change interventions such as digital interventions (MedEx-UK, PROPELS) and very brief, opportunistic interventions (VBI programme). Wendy co-authored the Behaviour Change Technique Taxonomy v1 and MRC guidance on process evaluation of complex interventions; and she has extensive research experience in intervention fidelity. She collaborates and supervises across health sciences, medicine, behavioural science and implementation science, including public health, pharmacy, allied health professions, and health economics. She is an experienced PhD supervisor.
At the UEA she leads the Changing Behaviour and Implementing Best Practice Research Group of UEA Health and Social Care Partners. She co-leads the Behavioural and Implementation Science Group, School of Health Sciences, and is Executive Group Member of the Norwich Institute of Healthy Ageing (https://healthyageingnorwich.com).
Wendy is President-Elect of the European Health Psychology Society (https://ehps.net) and Associate Editor of the British Journal of Health Psychology. She was Chair of the Scientific Committee of the 30th annual conference of the European Health Psychology Society and the BPS Division of Health Psychology in Aberdeen in 2016. She was Guest Professor at the Faculty of Social Sciences, University of Tampere, Finland for the academic year 2016-2017. Wendy previously worked at the University of Cambridge, Department of Public Health and Primary Care, where she completed her PhD in the application of psychological theory and evidence to the development and evaluation of behaviour change interventions.
Areas Of Expertise
Expertise in behavioural science and implementation science: understanding and changing behaviour, development and evaluation of behaviour change interventions, trial evaluation, behaviour change techniques, behaviour change theory, intervention fidelity, process evaluation of complex interventions, physical activity, healthy eating, medication taking, and delivery of evidence-based care.
Visiting Fellow, University of Cambridge1 Oct 2015 → 31 Dec 2018
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BabyBreathe Trial (A randomised controlled trial of a complex intervention to prevent return to smoking postpartum)
1/10/20 → 31/12/23
Scalable low-cost interventions to support medication adherence in people prescribed treatment for hypertension in primary care
Bhattacharya, D., Sutton, S., Brimicombe, D., Eborall, H., Griffin, S., Hardeman, W., Mant, J., Mascolo, C., McManus, R., Naughton, F., Naughton, F., Prevost, A., Prevost, T., Simoni, A., Takhar, A. & Wilson, E.
1/06/17 → 31/05/22
Wilson, E., Suhrcke, M., Hardeman, W., Sutton, S. & VBI Programme Team, Apr 2016, In : British Journal of Sports Medicine. 50, 7, p. 408-417 10 p.
Research output: Contribution to journal › ArticleOpen AccessFile46 Citations (Scopus)12 Downloads (Pure)
Hardeman, W., Milton, K. & Jones, A., 16 Feb 2021, In : International Journal of Behavioral Nutrition and Physical Activity. 18, 31.
Research output: Contribution to journal › ArticleOpen AccessFile24 Downloads (Pure)
Feasibility and acceptability of a multi-domain intervention to increase Mediterranean diet adherence and physical activity in older UK adults at risk of dementia: Protocol for the MedEx-UK randomised controlled trialShannon, O. M., Lee, V., Bundy, R., Gillings, R., Jennings, A., Stephan, B., Hornberger, M., Balanos, G., Paddick, S. M., Hanson, S., Hardeman, W., Holmes, R., Garner, N., Aldred, S., Siervo, M., Mathers, J. C. & Minihane, A-M., 5 Feb 2021, In : BMJ Open. 11, 2, e042823.
Research output: Contribution to journal › ArticleOpen AccessFile22 Downloads (Pure)
Promoting physical activity in a multi-ethnic population at high risk of diabetes: the 48-month PROPELS randomised controlled trialKhunti, K., Griffin, S., Brennan, A., Dallosso, H., Davies, M. J., Eborall, H. C., Edwardson, C. L., Gray, L. J., Hardeman, W., Heathcote, L., Henson, J., Pollard, D., Sharp, S. J., Sutton, S., Troughton, J. & Yates, T., 3 Jun 2021, In : BMC Medicine. 19, 130.
Research output: Contribution to journal › ArticleOpen AccessFile7 Downloads (Pure)
The Effects of Social Distancing and Self-Isolation During the COVID-19 Pandemic on Adults Diagnosed with Asthma: A Qualitative StudyTyson, L., Hardeman, W., Stratton, G., Wilson, A. & Semlyen, J., 4 May 2021, In : Journal of Health Psychology.
Research output: Contribution to journal › ArticleOpen AccessFile1 Citation (Scopus)7 Downloads (Pure)