• 1.12 Edith Cavell Building

Accepting PhD Students

Personal profile


Wendy’s research programme uses methods, theory and evidence from behavioural science, health psychology and implementation science (i) to understand behaviour of patients, health practitioners and the public, and (ii) to develop and evaluate interventions to support behaviour change. Key behaviours of interest include the promotion of physical activity, healthy eating, supporting medication taking, and health practitioner delivery of evidence-based care. Her interests include scalable behaviour change interventions such as digital interventions (MedEx-UK, PROPELS) and very brief, opportunistic interventions (VBI programme). Wendy co-authored the Behaviour Change Technique Taxonomy v1 and MRC guidance on process evaluation of complex interventions; and she has extensive research experience in intervention fidelity.

She leads the 'Behaviour Inequalities and Health' research theme at the Norwich Institute of Healthy Ageing (https://healthyageingnorwich.com), and the 'Changing Behaviour and Implementing Best Practice Research Group' of UEA Health and Social Care Partners. She co-leads the Behavioural and Implementation Science Group.

She collaborates and supervises across health sciences, medicine, behavioural science and implementation science, including public health, pharmacy, allied health professions, and health economics. She is an experienced PhD supervisor.

Wendy is President of the European Health Psychology Society (https://ehps.net) and Associate Editor of the British Journal of Health Psychology. She was Chair of the Scientific Committee of the 30th annual conference of the European Health Psychology Society and the BPS Division of Health Psychology in Aberdeen in 2016. She was Guest Professor at the Faculty of Social Sciences, University of Tampere, Finland for the academic year 2016-2017. Wendy previously worked at the University of Cambridge, Department of Public Health and Primary Care, where she completed her PhD in the application of psychological theory and evidence to the development and evaluation of behaviour change interventions.

Areas of Expertise

Expertise in behavioural science and implementation science: understanding and changing behaviour, development and evaluation of behaviour change interventions, trial evaluation, behaviour change techniques, behaviour change theory, intervention fidelity, process evaluation of complex interventions, physical activity, healthy eating, medication taking, and delivery of evidence-based care.

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 3 - Good Health and Well-being

External positions

Visiting Fellow, University of Cambridge

1 Oct 201531 Dec 2018

Collaborations and top research areas from the last five years

Recent external collaboration on country/territory level. Dive into details by clicking on the dots or