Projects per year
Personal profile
Biography
Wendy’s research programme uses methods, theory and evidence from behavioural science, health psychology and implementation science (i) to understand behaviour of patients, health practitioners and the public, and (ii) to develop and evaluate interventions to support behaviour change. Key behaviours of interest include the promotion of physical activity, healthy eating, supporting medication taking, and health practitioner delivery of evidence-based care. Her interests include scalable behaviour change interventions such as digital interventions (MedEx-UK, PROPELS) and very brief, opportunistic interventions (VBI programme). Wendy co-authored the Behaviour Change Technique Taxonomy v1 and MRC guidance on process evaluation of complex interventions; and she has extensive research experience in intervention fidelity.
She leads the 'Behaviour Inequalities and Health' research theme at the Norwich Institute of Healthy Ageing (https://healthyageingnorwich.com), and the 'Changing Behaviour and Implementing Best Practice Research Group' of UEA Health and Social Care Partners. She co-leads the Behavioural and Implementation Science Group.
She collaborates and supervises across health sciences, medicine, behavioural science and implementation science, including public health, pharmacy, allied health professions, and health economics. She is an experienced PhD supervisor.
Wendy is President of the European Health Psychology Society (https://ehps.net) and Associate Editor of the British Journal of Health Psychology. She was Chair of the Scientific Committee of the 30th annual conference of the European Health Psychology Society and the BPS Division of Health Psychology in Aberdeen in 2016. She was Guest Professor at the Faculty of Social Sciences, University of Tampere, Finland for the academic year 2016-2017. Wendy previously worked at the University of Cambridge, Department of Public Health and Primary Care, where she completed her PhD in the application of psychological theory and evidence to the development and evaluation of behaviour change interventions.
Areas of Expertise
Expertise in behavioural science and implementation science: understanding and changing behaviour, development and evaluation of behaviour change interventions, trial evaluation, behaviour change techniques, behaviour change theory, intervention fidelity, process evaluation of complex interventions, physical activity, healthy eating, medication taking, and delivery of evidence-based care.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
External positions
Visiting Fellow, University of Cambridge
1 Oct 2015 → 31 Dec 2018
Collaborations and top research areas from the last five years
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NIHR Health Protection research Unit in Gastrointestinal infections
Hunter, P., De La Iglesia, B., Deane, K., Geere, J., Hardeman, W., Lake, I., Tyler, K., Turner, D. & Varley, A.
National Institute for Health and Care Research
1/04/25 → 31/03/30
Project: Research
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Optimising the deLIvery of Mental health support to adolescents in care vIa low-inTensity LifE Story work: a realist evaluation with co-deSign and feasibility trial [LIMITLESS 2]
Hammond, S., Hardeman, W., Neil, B., Shepstone, L., Turner, D., Katangwe-Chigamba, T., Pond, M. & Sims, E.
National Institute for Health and Care Research
1/05/24 → 31/10/27
Project: Research
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BabyBreathe Trial (A randomised controlled trial of a complex intervention to prevent return to smoking postpartum)
Notley, C., Brown, T., Hardeman, W., Naughton, F., Smith, D., Clark, A., Colles, A., Goodall, K., Hojas Garcia, E., Irvine, L., Pond, M., Sims, E., Stirling, S., Swart, A. M., Turner, D., Brown, T., Guillard, C., Howard, G., Reynolds, K., Man, M. & Richmond, G.
National Institute for Health and Care Research
1/04/20 → 30/06/25
Project: Research
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Scalable physical activity interventions to promote health and well-being in the community
Hardeman, W., Jones, A., Naughton, F., Houghton, J. & Lane, K.
1/02/17 → 30/06/25
Project: Research
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Physical activity intervention in the Emergency Department
Carr, S., Clark, L., Hardeman, W., Milton, K. & Pope, I.
1/02/24 → 30/04/24
Project: Research
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Are brief interventions to increase physical activity cost-effective? A systematic review
GC, V., Wilson, E., Suhrcke, M., Hardeman, W., Sutton, S. & VBI Programme Team, Apr 2016, In: British Journal of Sports Medicine. 50, 7, p. 408-417 10 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile72 Citations (Scopus)31 Downloads (Pure) -
Evaluating the Let’s Move It intervention programme theory for adolescents’ physical activity: Theorised psychosocial mechanisms of behavioural change
Palsola, M., Araújo-Soares, V., Hardeman, W., Haukkala, A., Toivo, M., Heino, J., Sniehotta, F., Sund, R., Vasankari, T. & Hankonen, N., Feb 2025, In: British Journal of Health Psychology. 30, 1, e12744.Research output: Contribution to journal › Article › peer-review
Open AccessFile8 Downloads (Pure) -
Systematic development of a complex intervention: A theory and evidence-based physiotherapist led group intervention to increase physical activity and reduce sedentary behaviour following bariatric surgery (PARIS)
James, J., Hardeman, W., Goodall, M., Eborall, H. & Wilding, J. P. H., Mar 2025, In: Physiotherapy. 126, 101451.Research output: Contribution to journal › Review article › peer-review
Open AccessFile3 Downloads (Pure) -
Ask what matters to me. Collecting meaningful and acceptable outcome measures with people from under-researched groups: a scoping review protocol
Hanson, S., Sweeting, A., Hardeman, W., Wreford, A. & Unazi, G., 4 Jan 2024, In: Open Science Framework (OSF).Research output: Contribution to journal › Article
Open AccessFile46 Downloads (Pure) -
Components of pharmacist-led medication reviews and their relationship to outcomes: A systematic review and narrative synthesis
Craske, M. E., Hardeman, W., Steel, N. & Twigg, M. J., Dec 2024, In: BMJ Quality & Safety. 33, 12, p. 808-822 15 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile14 Downloads (Pure)
Prizes
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NIHR Researcher Development Award (doctoral research)
Hardeman, Wendy (Recipient), 2005
Prize: Fellowship awarded competitively
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Presidency of the European Health Psychology Society
Hardeman, Wendy (Recipient), 2020
Prize: Election to learned society