Yifan Chen

At Norwich Business School (NBS), I serve as Strategic Partnerships Lead (East and Southeast Asia in particular), contributing to the School’s internationalisation strategy through the development of global collaborations in transnational education (TNE), research, and enterprise engagement. In this role, I focus on cultivating and strengthening partnerships with overseas universities, institutions, and industry stakeholders to expand the international reach and influence of the School. My work supports initiatives that promote meaningful cross-border collaboration and foster long-term academic and industry engagement.

I also serve as Director of Final Year Entry Courses at NBS, overseeing the School’s final-year entry (top-up) programmes, including BA (Hons) International Business Management (Final Year Entry), BA (Hons) Marketing and Management (Final Year Entry), and BSc (Hons) Accounting and Finance (Final Year Entry). In addition, I am Course Leader for the MSc Finance and Management and MSc Investment and Financial Management programmes, where I contribute to curriculum development, academic leadership, and the enhancement of the student learning experience.

As the NBS Finance Professional Links Coordinator, I work closely with a wide network of external partners, including leading employers in the financial services sector, prominent industry organisations such as the Financial Industry Group, and professional bodies including the Chartered Institute for Securities & Investment (CISI), the Chartered Insurance Institute (CII), the Global Association of Risk Professionals (GARP), the CQF Institute, and the CFA Institute. Through these collaborations, I support initiatives that integrate professional insight with academic learning, strengthening the connection between education, research, and industry practice while advancing knowledge, professional skills, and innovation within the financial services sector.