Research output per year
Research output per year
Personal profile
Biography
Ying joined the University of East Anglia in October 2023 as a Marketing Lecturer (Assistant Professor) at Norwich Business School. Driven by dedication and a passion for academia, she specializes in Digital Marketing, focusing on the experimentalization and theorization of digital agency in digital communication. Her research interests cover digital anthropomorphism, human-robot interaction, consumer behaviour, and digital communication.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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Will social distancing in service encounters affect consumers’ value perception during the COVID-19 pandemic? The role of servicescape, self-efficacy, and technological intervention
Feng, Y. & Meng, J., May 2023, In: Journal of Interactive Marketing. 58, 2-3, p. 167-184 18 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile1 Citation (Scopus) -
Choosing the Perfect Coach: Real Person, Avatar, Humanoid Robot or Robot Dog? Empirical Studies of Para-social Relationship Formation in Exercise Experience
Feng, Y. & Meng, J., Aug 2023.Research output: Contribution to conference › Paper
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Impact of Digital Agent’s Types and Humanoid Features on Para-social Relationship: Evidence of Online Gym Exercises
Feng, Y. & Meng, J., 2023.Research output: Contribution to conference › Paper › peer-review
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How Does Distance Matter to Third-place Experience? Role of Seat Arrangements and Social Distancing Signages
Meng, J., Feng, Y., Ji, M. & King, B., Jul 2023.Research output: Contribution to conference › Paper
Prizes
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Chinese government award for outstanding self-financed students abroad
Feng, Ying (Recipient), 2023
Prize: Prize (including medals and awards)
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Doctoral Researcher Support Fund
Feng, Ying (Recipient), 2023
Prize: Prize (including medals and awards)
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Loughborough University Full PhD Studentship
Feng, Ying (Recipient), 2020
Prize: Prize (including medals and awards)
Activities
- 1 Publication peer-review
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American Marketing Association Conference: AMA (Event)
Ying Feng (Peer reviewer)
2023 → 2024Activity: Editorial work › Publication peer-review