Research output per year
Research output per year
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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How is entrepreneurial marketing shaped by E-commerce technology: A case study of Chinese pure-play e-retailers
Hong, Y., Sawang, S. & Yang, H. P., 11 Mar 2024, In: International Journal of Entrepreneurial Behaviour and Research. 30, 2-3, p. 609-631 23 p.Research output: Contribution to journal › Article › peer-review
5 Citations (Scopus) -
Young Consumer Vulnerability
Yang, H. P., Hong, Y. & Kasapi, E., 20 May 2022, Critical Perspectives on Diversity, Equity, and Inclusion in Marketing. Gbadamosi, A. (ed.). IGI Global, p. 154-176 23 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter