• 1.19 Thomas Paine Study Centre

Accepting PhD Students

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Personal profile


I joined Norwich Business School in 2009 as a Lecturer and was promoted to an Associate Professor in 2011 and to a Professor of Entrepreneurship in 2021. I moved from the University of Edinburgh Business School where I had held the prestigious five-year George David Research Fellowship in family business and social change. Prior to this fellowship, I conducted EU-funded research on the territorial impact of the CAP and Rural Development Policy (ESPON Project 2.1.3) and the role of rural entrepreneurship in responding to employment problems in Cumbria, England (FERP Project). I have also carried out ESRC-funded research as a sole investigator on Scottish family business networks. I am currently leading the academic evaluation of a five-year £11M Interreg England (Channel) France programme on social innovation that aims to enhance lives through enterprise in housing association neighbourhoods (Increase VS Project, 2018-2023). My academic background is interdisciplinary and includes a PhD in Socio-Economics from the University of Manchester, an MSc in Agricultural Development and Rural Finance from the University of Bradford and a BA in Sociology from Panteion University (Athens, Greece). All my postgraduate studies were fully funded by the Greek State Scholarships Foundation (IKY).


Maternity Leave 2012, 2013 and 2015.

Key Research Interests

Current research interests focus on social innovation and rural, family and institutional entrepreneurship issues. My research approach is under the influence of economic sociology and integrates the broader forces for change with the responses of actors and businesses set in their particular local and regional contexts.


I am an invited member of the ESRC College of Peers (since 2010), I hold an Honorary Fellowship at the University of Edinburgh on research grounds evidence (2009-2015), I am on the Editorial Board of the European Journal of Innovation Management and the Journal of Family Business Management. I have also been a member of the international research consortium STEP (Babson College, USA) that is the first global study of transgenerational entrepreneurial processes in family businesses (www.STEPProject.org). I am a joint guest editor of the Special Issue 'Gender and Family Business: New Theoretical Directions' (2014) for the International Journal of Gender and Entrepreneurship.  I am also the Chair of the UEA NBS Research Ethics Committee, which contributes towards the definition and application of the University's research ethics policy and operational principles.


I am currently leading the academic evaluation of a major £10.8M EU project (co-funded by the European Regional Development Fund) that aims to boost enterprise training and job opportunities for thousands of social housing residents in England and France. Increase Valorisation Sociale ('social value' in French) is a partnership between the University of East Anglia (UEA) and nine housing associations and training providers. This Interreg France (Channel) England Programme is being led by Optivo, one of the largest housing associations in England and will help 5300 people through entrepreneurship training, supporting 2000 of those into employment  and the creation of 1200 new businesses. The five year programme (2018-2023) will support residents in 38 neighbourhoods facing barriers such as single parenting, disability, multi-generational benefit dependency, high rates of poverty and low job opportunities. The areas involved are in the South and East Coasts of England  from Hampshire to Norfolk and the North Coast of France from Finistere to Pas-De-Calais (see https://www.channelmanche.com/en/projects/approved-projects/increase-valorisation-sociale/ or www.optivo.org.uk/increaseVS).  Through this project I was also a finalist for the 2020 UEA Innovation and Impact Award (see related video https://www.youtube.com/watch?v=43pDJzzInCU&list=PLYoESIVAyH-1BXcxd-Nd5fRK5AaT01Qmn&index=13&t=0s) and the winner of the 2020 UEA Engagement Award (see https://www.uea.ac.uk/community-university-engagement/awards

I previously led and carried out as a Sole Investigator a 30-month ESRC grant (2008-2012; approx £104,000) that explores patron-client relationships and performance in Scottish family businesses (www.esrc.ac.uk/search/search-page.aspx?q=Dr+Zografia+Bika). A research output resulting from this study won the 2018 Academy of Management Conference 'Best Family Business Paper Award', Entrepreneurship Division (see https://ent.aom.org/awards) and another one won the 2020 US Family Firm Institute 'Best Unpublished Research Paper Award' (see https://www.ffi.org/awards/best-unpublished-research-paper). 


I tweet semi-regularly from @zografiabika

For bibliometrics of my work see http://scholar.google.co.uk/citations?user=AeNtOOUAAAAJ&hl=en


I am currently supervising 4 PhD students and I am interested in receiving applications from prospective PhD students in the areas of family, institutional and rural entrepreneurship, social innovation and business relationships.

Teaching Interests


I am currently the MRes Business Management Course Leader (see http://www.uea.ac.uk/study/postgraduate/taught-degree/detail/mres-social-sciences-research-methods)


I also teach on the following modules: 

* NBS-7029B Entrepreneurship and Small Business Management (MSc)

* NBS-7072Y Business Research Methods (PGR)

* NBS-3M4Y Entrepreneurship and Small Business Management (UG)


In 2010 I was awarded a Postgraduate Certificate in University Teaching from the University of Edinburgh, in 2011 I became a Fellow of the UK Higher Education Academy (FHEA) and in 2020 I achieved the status of Senior Fellow of the UK Higher Education Academy (SFHEA) in recognition of attainment against the UK Professional Standards Framework for teaching and learning support in higher education.


In 2007 I participated in the Universitas 21 Summer School, held at the University of Virginia, USA (under the sponsorship of the University of Edinburgh) - the program was designed for junior professors in the early stages of their careers wishing to further improve their teaching skills.

Professional Activities

My ESRC funded research (2008-2012) promoted a partnership approach with family business associations, culminating in a joint public event with the Scottish Family Business Association (www.sfba.co.uk) at the University of Edinburgh Business School (June 2012). In 2014 I also became an invited member of the UK Institute for Family Business Research Foundation Academic Advisory Council (www.ifb.org.uk). In 2020 I received the US Family Firm Institute Best Unpublished Research Paper Award that was presented at the FFI Global Conference https://digital.ffi.org/ffi-global-conference/ that is especially designed for practitioners.

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 1 - No Poverty
  • SDG 3 - Good Health and Well-being
  • SDG 8 - Decent Work and Economic Growth
  • SDG 10 - Reduced Inequalities
  • SDG 11 - Sustainable Cities and Communities

External positions

External Examiner, Middlesex University

1 Feb 201930 Sep 2022


Recent external collaboration on country/territory level. Dive into details by clicking on the dots or