The playing field in audiovisual advertising: What does it look like and who’s playing?

Broughton Micova, Sally (Principal Investigator)
Jacques, Sabine (Co-Investigator)

2 Article

2 results

2020

Platform power in the video advertising ecosystem
Broughton Micova, S. & Jacques, S., 13 Oct 2020, In: Internet Policy Review: Journal on Internet Regulation . 9, 4, p. 1-28 28 p.
Research output: Contribution to journal › Article › peer-review

Open Access
File

5 Citations (Scopus)

30 Downloads (Pure)
The functions of data in the competition between audiovisual media and video sharing platforms for advertising
Broughton Micova, S. & Jacques, S., Dec 2020, In: Journal of Information Policy. 10, p. 514-548 35 p.
Research output: Contribution to journal › Article › peer-review

Open Access
File

81 Downloads (Pure)