A Corporate Social Responsibility Concern: Celebrity Endorsement in UK Women’s Magazines

J. Granleese, C. Liu

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusUnpublished - 2007
Event6th International Conference on Research in Advertising, The European Advertising Academy - , Insituto Politecnio de Lisboa, Escola Superior de Comunicacao Social, Lisbon
Duration: 29 Jul 200730 Jul 2007

Conference

Conference6th International Conference on Research in Advertising, The European Advertising Academy
City, Insituto Politecnio de Lisboa, Escola Superior de Comunicacao Social, Lisbon
Period29/07/0730/07/07

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