A critical realist exploration of the influence of interpersonal trust on value co-creation in transactional and relational customer-salesperson interaction

Jasmin Baumann, Kenneth Le Meunier-FitzHugh

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 2013
Event16th Annual Conference of the International Association of Critical Realism - Nottingham, United Kingdom
Duration: 29 Jul 201331 Jul 2013

Conference

Conference16th Annual Conference of the International Association of Critical Realism
Country/TerritoryUnited Kingdom
CityNottingham
Period29/07/1331/07/13

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