The primary objective of the design for supply chain (DFSC) is the selection of an appropriate product family. Moreover, it deals with the selection of the optimal combination among the different conflicting criteria while making a trade-off between the supply chain cost, sales profit and the product design complexities. In this research, to address the DFSC issues a product platform approach has been proposed which amalgamates the component modularity as well as the function modularity in the product design. The optimisation model proposed in this paper for the product development and the supply chain design is based on a generic bill of materials (GBOM) representation. The complete framework includes vital decision-making needed for designing a robust supply chain such as locating plants to alleviate the likely dominance of production cost and market mediation cost on product variety and imparting process flexibility of the located plants. The optimisation model proposed in this paper, models the supply chain cost, sales profit and product design complexity as three criteria that altogether determine the robustness of the supply chain and the underlying product development approach. Certain parameters like process flexibility, flow types and drivers of the product variety dominance have been controlled in the design framework. To resolve the complexity of the proposed model a genetic algorithm (GA) technique has been proposed. The proposed GA adopts an arithmetic crossover, a dynamic mutation and a variable penalty strategy to produce optimal results in a very short computational time. To validate the proposed model, a simulated case study of the wiring harness supplier of an AGV manufacturer has been studied.
- design for supply chain (DFSC)
- genetic algorithm
- platform based product development